#92: How to use Meta ads to find and acquire new donors, with Dana Snyder The Build Good Fundraising Podcast

Have you ever used paid Facebook and Instagram ads to support your fundraising? 
Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.
To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. 
Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.
In our chat, we get into:
Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you’ve never run ads before, or if you’re a seasoned pro, you’ll find useful and valuable advice here.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 


🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 


🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 


❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 


Thanks for listening! 


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#Fundraising #Nonprofit #Philanthropy #Marketing 


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