295 afleveringen
Negronis with Nord Fohr
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- Zaken en persoonlijke financiën
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
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2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83
”From Van Gogh’s murder to “Year in Review” reels.
We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture.
Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman! -
2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep 82
Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord.
In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.
Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers! -
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.
In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.
We also asked the burning question…Tony P, are you for real? -
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80
Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?
James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more. -
James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79
In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.
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4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024.
A hint? UGC creators, brands are seeking you out... (and more.)