A new airline for Africa. A deep dive into Norse Atlantic Airways' new Cape Town Route, with Philip Allport, Senior Vice President of Communications AviaDev Insight Africa

On the 18th April 2024, Norse Atlantic announced the launch of a 3 weekly service from London Gatwick to Cape Town International starting at the end of October. 
In this podcast, I am joined by Philip Allport, Senior Vice President of Communications and together we discuss:

✈️ Norse's business model, fleet and network
✈️ Why Cape Town is the first African destination and the role the Cape Town Air Access team played in attracting the route
✈️ Norse's approach to other popular destinations in Africa- will we see them served in the future?
✈️ Why their low-cost, long-haul model can succeed where others have failed
✈️ Their approach to interlining and partnerships
✈️ Their distribution and sales strategy