Activate Podcast Activate Capital

With Adrian Austin we discuss the best practices and the mistakes to avoid when mapping out a digital product's customer journey.

Paolo Valdemarin and Matt Mower discuss about the selection process at Activate Capital. How do we pick entrepreneurs, what questions should you ask yourself before starting a new project or a new company.

Key questions for founders: why you? Why this? How story telling and quantitive hypothesis are the foundation of your strategy.

Who are you going to sell to? Do they really have this problem? Why pains sells more than gains.

Moving from your business strategy to product design using impact mapping to connect development roadmap to business goals.

Some of the things we mention in the episode are:

MindMup (https://www.mindmup.com/) - brilliant online mind mapping tool that works especially well for running impact mapping sessions

Impact Mapping by Gojko Adzic (https://www.amazon.co.uk/Impact-Mapping-Software-Products-Projects/dp/0955683645/ref=sr_1_1) - short, approachable, pragmatic volume on how to get started with the technique

In this episode we discuss about the best approach to sketching the basic user interface elements of the product and how to decide which solution should be tested with actual users.