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Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services.
If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

App Masters with Steve P. Young Steve Young

    • Technologie

Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services.
If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

    App Preview Videos: Do They Lead to More Downloads?

    App Preview Videos: Do They Lead to More Downloads?

    Are App Preview Videos effective?

    Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.



    In this video, you will discover...

    - How Apple Search Ads affect ASO?

    - Do App Preview Videos lead to more app downloads?

    • 6 min.
    The Most Important App Store Optimization Factors in 2020

    The Most Important App Store Optimization Factors in 2020

    Discover the most important factors in getting high keyword rankings.



    Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.



    In this video, you will discover...

    - What is the ASO ranking criteria?

    - What is the impact of keyword optimization?

    - The most important factors for ASO

    - How important is keyword density?

    • 13 min.
    777: What Games Have The Most Potential with Joel Julkunen

    777: What Games Have The Most Potential with Joel Julkunen

    Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it's Battle Pass) and what features bring your games' most value in different markets.



    Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.

    • 51 min.
    Chad Mureta’s App Marketing Strategy

    Chad Mureta’s App Marketing Strategy

    Discover how Chad's "front-loading" strategy helps him better monetize his apps.

    Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.

    He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.

    He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

    • 34 min.
    App Engagement: 5 Surefire Ways to Increase Your Retention

    App Engagement: 5 Surefire Ways to Increase Your Retention

    If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible.



    With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.



    In this post, you will discover surefire ways to improve your mobile app engagement.

    • 9 min.
    776: M&A Trends in the Mobile Gaming Space with Diwakar Rao

    776: M&A Trends in the Mobile Gaming Space with Diwakar Rao

    Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape.



    Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.

    • 18 min.

Klantrecensies

JustGoForItNeverStop ,

Great energy and great content

Lots of content to act on and deep stories to get inspiration

Martijn Reintjes ,

The podcast for making it in the app business!

Every week, Steve brings an new aspect of app entrepreneurship to light by interviewing guests or by his own knowledge. A must listen if you want to make it in the app stores!

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