Be a B2B Leader Felicjan Rybka

Marketers have a tough job. There are lots of tactics, strategies, and tools that work and most of us suffer from the shiny-object syndrome. So how do you find balance in this role? In this episode, Jakub Grajcar explains what a marketer's mindset is and why you should adapt it to be better and happier in your role.



Timestamps:

(00:55) - What is a marketer's mindset

(05:10) - You need introspection

(06:30) - how to find motivation - practical advice - how to identify  highlights that affect your life

(12:00) - The change in values

(13:00) - Start thinking about your ideal future

(19:50) - Several identities depending on the situation to navigate your role

(25:00) - How do you stay consistent in your actions

(29:00) - The biggest takeaway

(31:10) - Where you can find Jakub



Content mentioned:

Vivid vision - Ted talk [https://www.ted.com/talks/cameron_herold_your_vision_statement_sucks/transcript]

A liberated mind - Steven Hayes [https://www.amazon.com/Liberated-Mind-Pivot-Toward-Matters/dp/073521400X]

Todd Herman - Alter-ego effect [https://www.youtube.com/watch?v=chkvnSaW8NM&ab_channel=BrianJohnson]

ZenPilot.com [https://www.zenpilot.com/]

Jakub on LinkedIn   [https://www.linkedin.com/in/jakub-grajcar/]

Video is the content format that every business owner looks into. Everyone is aware of its power but many people who start investing quickly cut the budget because they don't see a clear ROI. By listening to this episode you will learn how to leverage video in B2B and what metrics you have to pay attention to to make it work. You will also learn where video fits in your overall marketing strategy.



Timestamps:

(00:35) - Where does video fit in the overall marketing strategy of B2B companies

(02:20) - Where to start investing

(04:40) - Start internally or outsource the production

(08:30) - What types of video should B2B companies leverage?

(12:00) - You don't need thousands of views

(14:20) - Practical advice to start

(19:00) - Don't freestyle, have a script

(21:10) - Remote production of video

(25:00) - Will more companies employ creators?

(28:20) - The biggest takeaway from this conversation

(29:40) - Where you can find Joseph



Josef on LinkedIn - https://www.linkedin.com/in/josef-newton/

UseSway.co [https://www.usesway.co/]

Understanding your context and the impact of the fundamental attribution bias is key to being a good leader. The context you are in is changing and the awareness can help you make better decisions. By listening to this episode you will learn how fundamentals enable us to achieve more. Our guest shares what you can do to have better context comprehension and a holistic perspective on running your business.



Timestamps:

(00:45) - What's the advice you'd give someone who wants to become a business leader?

- You have to understand your context

(1:55) - Why is it hard to understand our context?

(5:30) - Fundamentals allow you to make the right selection

(6:20) - What can people do to better understand their context?

(11:30) - What to include in the checklist

(14:00) - Why is it important to look at the business holistically?

(20:30) - Importance of communication across the company and values

(24:10) - What's the biggest takeaway from this conversation? - context is key

(25:00) - Where can people find you and how can you help them?



Tomasz on LinkedIn - https://www.linkedin.com/in/tomaszogrodzinski/

Everyone has heard about Web3, but we still don't know how it will change the B2B landscape. That's why we asked Armin ZadakBar about this.

We kick off the discussion by unraveling the concept of Web3, Armin explains how it represents the next evolution of the internet, characterized by decentralized networks, blockchain technology, and user empowerment.

As the conversation progresses, Armin sheds light on why it is crucial for businesses and business leaders to embrace Web3 and explores the possibilities it offers for customer interaction.

We delve deeper into the practical applications of Web3, particularly for service-oriented businesses. Armin shares tactics that you can employ to leverage Web3 technology and discusses how more traditional companies can adapt to it.

Ultimately, Armin emphasizes the critical takeaway: Web3 is a reality that is here to stay, and it should be perceived as an infrastructure for businesses to build new solutions.

Listen to this episode to learn how Web3 can be applied to your business!



Timestamps:

(00:43) - What is web3?

(05:30) - Why is it important for businesses and business leaders to look into it?

(07:15) - How you can interact  with customers in web3

(12:00) - Service businesses in web3

(12:50) - What are the tactics people can use to leverage web3 in their business?

(20:40) - How will more traditional businesses adapt to web3?

(24:20) - Waiting for the breakthrough in web3

(26:05) - Web3 is a fact and it's not gonna go away, look at it as an infrastructure

(27:20) - Outro



You can find Armin at:

LinkedIn - https://www.linkedin.com/in/arminzadakbar/

ArminBar - https://thearminbar.com/

Glamblocks - https://www.glamblocks.com/

European Web3 Organization - https://europeanweb3.org/

Visit "resources" to download a Web3 Business Design Canvas

In this episode, Paris answers some key questions about Google Ads that B2B Leaders might have. He explains where Google Ads fits into the overall B2B marketing strategy and when to run performance max campaigns.

By listening to this episode you will learn more about value-based bidding and why it's important, particularly in the context of SaaS vs. enterprise deals. Paris shares with us how intent data can be used in conjunction with Google Ads and explains why we have to focus on marketing fundamentals instead of hacks!

Listen to this episode to explore the world of Google Ads with Paris Childress and Felicjan Rybka.



Timestamps:

(00:40) - What do you wish every B2B Leader would know about Google Ads?

(02:20) - Is it easier to become a Google Ads specialist?

(03:00) - Where do Google ads fit in the overall b2b marketing strategy?

(04:30) - When to run performance max campaigns

(05:30) - When do you reach the maximum efficiency of paid search?

(09:30) - What is value-based bidding and why is it important?

(14:00) - SaaS vs enterprise deals and value-based bidding

(17:30) - Where do Google ads fit into dark social?

(21:00) - Using intent data and Google ads

(24:30) - Downloading data to put it into Google ads

(26:00) - The biggest takeaway - we've gone full circle

(31:50) - Where you can find Paris



LinkedIn - https://www.linkedin.com/in/parischildress/

Hop Online - https://hop.online/

Paris talks Marketing - https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813

Meaghan Ziemba, owner of Z-Ink Solutions and host of Mavens of Manufacturing, shares her insights on empowerment and how we can help women break into male-dominated sectors. Meaghan talks about how giving someone the authority to make decisions or take action can build trust and what impact it can have on your business. She also emphasizes the importance of showing up as yourself and being honest in the professional world.

Meaghan explains how making mistakes and sharing them with others can be a catalyst for change. We discuss how women can thrive in environments where relationships matter and offer practical tips on how to encourage people to join "scary" sectors.

By the end of this conversation, you will gain a deeper understanding of how empowerment can be a powerful tool for change, and how you can support women and children in entering male-dominated fields. Tune in to learn from Meaghan's experience and insights.

Timestamps:

(00:00) - Intro

(01:05) - What should B2B leaders know about empowerment?

(05:20) - Why is it important to show up as yourself? - you can't hide behind a curtain

(09:05) - Honesty in business makes a world of a difference crucial for

(11:40) - Why do you have to make mistakes and share them with others

(13:30) - How honesty is changing men-dominated sectors? - What is the role of men in the change

(20:15) - Women can thrive in environments where relationships matter.

(24:30) - How to encourage people to join "scary" sectors?

(28:30) - what's the biggest takeaway from this conversation?

(31:08) - Where can people find you and how can you help them?"

Meaghan on LinkedIn - https://www.linkedin.com/in/meaghan-ziemba/

Mavens of manufacturing - https://mavensofmanufacturing.com/

Mavens on YouTube - https://www.youtube.com/channel/UCNazsugt6JtABAtfXqQUL9Q