Be Your Best In Business with Ian Luckett Ian Luckett

In this episode, Ian Luckett sat down with Ian Smith, owner of the Evolve Media Agency in the US. He helps people with their online sales funnel and getting those leads, as well as years of experience in using messenger bots. And today we are talking about how to warm up cold traffic, so sit back and enjoy the show!
In this episode, we talked about how important it is to get your potential and existing clients to know, trust and like you – how social media and emails have been a part of this over the years – and how these channels especially emails had become over saturated these days that the open rates, and click rates have been on a constant decline.
Ian also shares with us how messenger marketing is on the rise now and how businesses are slowly shifting into this channel, though he emphasises that entrepreneurs need not to ditch email marketing, and use messenger marketing alongside with it as well as other social media platforms, whichever your target is comfortable using.
We discussed the advantages of using Facebook Messenger in marketing, as it allows for a more interactive and dynamic communication. There’s also less inundation over in messenger compared to emails.
 Ian also discussed the importance of giving FREE value to your potentials and existing clients. You can easily send pdf’s, videos, links, and even podcast episodes in messenger.
He thinks the top thing that people normally do wrong when mapping out their customer journey, and that is trying to cut corners, trying to get that cold traffic to a customer too quickly.
He also talked about what a customer journey looks like in terms of consultancy. He tackled two things:
Referrals Cold Traffic Lastly, Ian shares his top three tips in messenger marketing. They are:
Figure out if you are outsourcing or doing it yourself. Figure out your goals! Monitor your results, and OPTIMISE! Golden Nugget Round
Question 1 – What would you tell your 18 Year Old Self?
Invest in education, invest in this internet marketing education.
Question 2 – What would you lecture at University today?
I’ll lecture about what I know – building relationships online, creating content, Facebook advertising, taking the initiative, and just going after what you really want in life. I would say, “Look at life like a video game, and you’re just playing this video game until game’s over. Have fun with life!”
Question 3 – What was your biggest investment or financial decision?
Education, into this digital marketing stuff.
Guest Details
To contact Ian, feel free to contact him at https://evolvemedia.agency
Links and Resources
https://evolvemedia.agency
Quotes
E-mail will always be the standard, across all-age demographics, and most established platform which is going to be consistent across the board with whoever you are targeting. – Ian Smith
Give FREE value! Give your potentials and clients some FREE digital downloads, i.e. FREE pdf! – Ian Smith

In this episode, Ian Luckett is joined by Ryan Peck all the way from the USA. He is a cold e-mail king, a lead generation specialist, a business consultant, and the founder of The Leads System. And today he will be sharing with us some very important tips and tricks on cold e-mail marketing and how to get your e-mails opened.
Today, Ryan shares with us essential tips on e-mail marketing, including what cold e-mail marketing is, how it works, and how effective it is.
We also talked about how important it is not to “sell” on your first e-mail, and to keep your sales copy short.
Ryan also shared how the power of consistency helps – you need to be consistent in what you do because people are not always available to get back to you, so you need to try again if you do not get a feedback the first time as follow ups are vital in e-mail marketing.
We also covered the importance of creating a quality list, getting the right people into your list.
Ryan also shares how significant it is to do at least five e-mails when you are putting together your e-mail sequence as part of your content marketing.
In this episode, we also tackled how important it is that you work with an e-mail system that suits your business, not all businesses are the same hence the need for a system that meets your business needs.
Ryan also shares with us three top guiding tips in cold e-mail traffic:
Have at least 5 e-mails in your e-mail sequence. But make each e-mail short. E-mail the right person. No matter how good your sequence is, it will be useless to the wrong person. Deliver and work on your subject line! We also discussed how important it is that you are aware of your analytics so that you know how your e-mails are performing. Was your e-mail even read?
Ryan also shares the two basic types of subject lines. They are:
Clickbait – putting anything on the subject line in order for the recipient to open the email. Personalised – increases the open rates of your emails. Golden Nugget Round
Question 1 – What would you tell your 18 Year Old Self?
Don’t wait until tomorrow. Whatever it is that you wanted to do, get started now and take action!
Question 2 – What would you lecture at University today?
Loving Life with the primary focus of doing more in life, embrace it, and use whatever work you have as a vehicle to a bigger purpose.  
Question 3 – What was your biggest investment or financial decision?
Investing in myself.
Guest Details
To contact Ryan, feel free to e-mail him at rhpeck@theleadssystem.com
Links and Resources
https://theleadssystem.com/
Quotes
When you are putting your content together for your e-mail sequence, do at least five e-mails! – Ryan Peck           
You have to e-mail the right person! – Ryan Peck
If you want to know more about how Innovate to Success can help you take your Business to the next level with our Straight Forward Strategies then check out our FREE ebook “How to Triple your Consultancy Business Growth in the next 6 weeks” right here https://goo.gl/9pqnyM
You can also find out more about Business Experts at Innovate to Success right here >> https://goo.gl/81ncjB

Today’s guest is none other than Faisal Khokhar, a trained international speaker and life coach and In today’s episode of the Be Your Best in Business podcast we delve deeper into the Personal Development section of the DRIVE for Business Programme.
 


In this episode we talk about some useful tips and tricks to understand yourself better – both as an individual and as an entrepreneur businessman/woman
 


The major topic that we are covering today with Faisal is self-awareness. He also shares that whatever is happening in your personal life also happens in your business life, they are intertwined in a way.
 
He also talked about communication as a key to deeper relationships.
 
Faisal explained that everything is energy, everything is vibrating at an energy level.
 
We tackled one’s inner masculinity and femininity regardless of sex, what they are, and how each can affect your attitude and behaviour.


 
He shared the key differences between the masculine and the feminine energies.


They are:
That masculine energy is a task-based, it just wants to get things done. The feminine energy is about being – it is about feeling and connecting. It is creative. Faisal talks that being able to understand both energies mean being able to work out which one of them is needed in any given situation.
 
In this episode Faisal also shares the most common mistake that people commit while trying to improve their self-awareness, and that is OVERTHINKING.
 
Faisal shared his top balanced feminine traits, and they are:
Compassion Interception Flow Wisdom Intuition When you have insufficient feminine traits, it leads to smothering, very rigid, and overthinking. When you have too much of the feminine energy, you tend to become depressed, spacey, confusion, stagnant, and needy.
 
A balanced masculine traits shows the following:
Assertion Directional Methodical Thinking Action Giving Consciousness If your masculine energy is insufficient, you tend to become fearful, withdrawn, spineless, lost, hopeless, and stagnant. And if you have too much of the energy, you tend to lean towards domination, controlling, rigid mental constructs, anxiety, forcing, and distance.
 
Golden Nugget Round
Question 1 – What would you tell your 18 Year Old Self?
Let me read out something I wrote for my kids.
Live a fearless life on your terms. Be bold, be brave. Live with an open heart where your voice has no fear, no regrets – only love. Your life needs no approval, just as your actions do not need to be approved by others. Move through life unapologetically and from the heart. Keep growing, be humble and stay grounded. Your true purpose in life is to be kind. This will bring you all you need, you want, and you desire to be.
 
Question 2 – What would you lecture at University today?
I would like to have my own lecture about two things that we are seeking in life, freedom and connection.
 
Question 3 – What was your biggest investment or financial decision?
Invest in seminars, talk, trainings, and coaches.
 
Guest Details
To contact Faisal, feel free to contact via his website: http://faisk.com/
 
Links and Resources
http://faisk.com/
 
Quotes
Everything is energy – the chair you’re sitting on, the table, the floor – everything is vibrating at an energy level. –Faisal Khokhar
 
What happens in your personal life is also what happens in your business life. –Faisal Khokhar
 
People buy people. –Faisal Khokhar


 

That’s why this week’s podcast is the audiobook version of my e-book “How to Grow Your Professional Services Business”.
This episode will help Expert Professional Services Business owners become their best in business, simply by teaching them our tried and tested tips and tricks which will take your business to the next level.
In this episode I talk to you about the 10 Actionable Steps to Help Your Business Succeed. They are:
Why Grow Your Business? Define Your Business Purpose Who Do You Help Connecting with Your Clients Know Your Numbers Plan Out Your People Be Accessible Work Your Plan Your Business on One Page Rinse, Review and Repeat Once you complete this episode you will have a better understanding of your business, and a clearer vision on how to move forward - with an action plan as well!
This episode also briefly tackles our business growth system – DRIVE for Business Programme which helps you better understand the fundamental building blocks of your business.
Our model consists of 5 Key Elements which are:
Personal Development– all about YOU! Business Development– knowing your customers People Planning– look at both of your internal and external team Finance and Commercial– money in, money out, AND risks Business Performance– understand how your business is ACTUALLY doing. To have an in depth understanding on how the system works, let me invite you to one of our Business Experts// Workshops or one of our webinars.


You may find details for these here: 
Business Experts// Workshops : https://innovatetosuccess.com/business-boost-live-260718/
Business Expert//Webinars:                                            
https://innovatetosuccess.com/grow-business-5-simple-steps-free-web/
As you may know this is also available in ebook format which you can find by clicking the link below:
https://innovatetosuccess.com/how-to-grow-your-professional-services-business/
If you want to know a bit more about who Ian Luckett is and how he helps Business Thrive then free to check out my Bio here:
https://innovatetosuccess.com/wp-content/uploads/2018/02/Ian-Luckett-Bio.pdf
Links and Resources
https://innovatetosuccess.com/
I hope you enjoyed this episode and if you need any further information, please don’t hesitate to drop me an email at info@innovatetosucess.com 

Today we are joined by Michael Greenberg, founder of Gentleman of Technology LLC – he is an entrepreneur, author, advisor, and strategist. And today we talk about tips and tricks on how to position yourself as an expert, as well as learn how to get your message across to your target market.
We started this episode by tackling Authority Marketing; what it is, and how it helps your business.
Michael also discussed the two fundamental rules in authority marketing, which are:
Specialise – you cannot be an authority/expert in everything. Authority is relative! – The only person who needs to know that you are an authority in your field is the person buying from you. He also shared how many chooses a niche, puts out content, but does nothing else (promotion and no getting it in front of people). This is a big no-no.
Michael also lists THREE important and powerful medium of content sharing which are:
A Book A Podcast Key Note speech He also shared with us how he works with his customers and potentials, one of which is a top-down approach where he breaks down the problem into 4 sub categories, and breaking these sub categories into 3 to 6 specific questions that his clients ask. Breaking this approach down, it should form a pyramid where:
Top                  : One thing you want to be known for. Second            : 4 Sub Categories Third               : 3 to 6 specific questions for each sub category We also talked about the Top 3 mistakes that entrepreneurs commit when creating their contents:
Relativity – are you creating content that answers your market’s pain? Not Creating the Right Kind of Content – choosing the wrong medium Neglecting the Fact that People Buy from People – your customers and potentials need to know, like, and trust you. Lastly, Michael shares the top Do’s and Don’ts in Content Marketing. They are:
Do:
Live Q and A – direct interaction with your clients.
 
Don’t:
            Mass messaging your contacts without doing qualifications.
 
Golden Nugget Round
Question 1 – What would you tell your 18 Year Old Self?
Don’t go to college.
Question 2 – What would you lecture at University today?
Entrepreneurship. Or the inefficiencies of the current university system. Those would be my two favourites.
Question 3 – What was your biggest investment or financial decision?
Buying a lot of books.
 
Guest Details
To contact Michael, feel free to contact him at https://www.callforcontent.com/
 
Links and Resources
https://www.callforcontent.com/
 
Quotes
Authority marketing is the act of positioning yourself as an authority or expert in your field in order to bring in more business. – Michael Greenberg
The only thing that you can do and fail with content creation is having it and nobody see it. – Michael Greenberg

In this episode of Be Your Best in Business, we are joined by the leading interpersonal coach in the UK – John Kenny, and he shares with us tips and tricks that will help you better understand yourself and also understand why you do and don’t do stuff.
Needless to say, this episode will help you assess your belief systems and establish them in order for you to better understand YOU. And understanding you better helps you become your Best In Business.
In this episode John shares with us how we all hold on to certain belief systems and perceptions of ourselves. If these are challenged and we stop believing in certain things, then resistance, procrastination and self-sabotage kicks in and stops us from moving forward, which also prevents us from getting the results that we are looking for.
He also shares with us what your AUTHENTIC self looks like and how we can use this to be able to live for the person that you really are.
John also discussed the common symptoms that people have that shows they are not living their lives. They are:
Feeling that they are not fulfilled with what they are doing with their lives. Feeling depressed. Lack of focus. We talked about the importance of understanding who you are and what you really want, because failing to understand those would make success too farfetched.
We also covered John’s Bicycle Affect programme and its concept of driving your life’s direction.
John shared with us how your thoughts dictate your emotions, and how your feelings dictate your actions. He says you don’t act based on what you think, which then led on to the great topic of Limiting Beliefs. 
Golden Nugget Round
Question 1 – What would you tell your 18 Year Old Self?
Go and find someone who will help you untangle your belief system.
Question 2 – What would you lecture at University today?
I would lecture about how people can better understand themselves.
Question 3 – What was your biggest investment or financial decision?
Investing in ME.
Guest Details
To contact John, feel free to e-mail him at info@johnkennycoaching.com.
Links and Resources
https://johnkennycoaching.com/
Quotes
Sometimes all you need is to take a deep breath, try not to think of anything at all, and just make a decision of what you will do – John Kenny
We all hold on to certain belief systems and perceptions of ourselves. If these are challenged and we stop believing in certain things, then resistance, procrastination, and self-sabotage kicks in and stops us from moving forward. – John Kenny
If you don’t understand who you are or what you really want THEN your belief systems and your perceptions will stop you from becoming successful. – John Kenny
Your thoughts dictate your emotions, and your feelings dictate your actions. – John Kenny