6 afleveringen
Billion Dollar Brand with Bill Harper & Bryan Elliott bryan elliott
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- Zaken en persoonlijke financiën
Let's be perfectly clear: a billion is at least 1,000x better than a million. This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand. Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ad campaigns and more so that you can take what you learn here and apply it to your biz. Also, you asked for it so we deliver:We are doing deep dives and diagnosis on your branding, campaigns, copyrighting, web design, video production projects and more that YOU are working on!Want to submit a draft or finished work for us to evaluate and do a free Deep Dive on the show? Submit here --> https://bit.ly/BDBDeepDive
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Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more
About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise an...
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$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big
First things first:Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDiveBill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justi...
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You're Probably Doing Influencer Marketing All Wrong
First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDiveBill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then just...
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Volkswagen Turns Trash Talk into Eco Effort | $2,500 luxury chair | Billion Dollar Brand Advice
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Us...
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Should I Build a Brand Around Bespoke Japanese Ice Cream?
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. U...
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Why Some Brands like Wendy's, Little Caesars, Pizza Hut and other QSRs Have Lost Their Way
Bill Harper and Bryan Elliott break down some of the worse brand crushing campaigns that have lead to the decline of some of the most popular QSR (Quick Service Restaurant) brands.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what ...
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