Branch Metrics Podcast Branch Metrics

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions.

Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile.

We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue.

On our second episode of the Mobile Transformation series, we'll cover:
-Mobile growth best practices
-Real-world strategies for winning growth campaigns, and what to avoid
-Tactics on how to succeed in the mobile ecosystem

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions.

Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile.

Join us for a 30-minute interview with Amanda Goetz, the VP of Consumer & Product Marketing over at The Knot. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. We’ll have plenty of time to take questions live - register today to secure your spot.

On our first episode of the Mobile Transformation series, we'll cover:
-Mobile growth best practices
-Real-world strategies for winning growth campaigns, and what to avoid
-Tactics on how to succeed in the mobile ecosystem

Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, prior to being taken to the app store and then to the deep-linked content within the app itself.

Cofounder and CEO Alex talks about his experience as an app developer and how difficult it is to find growth and drive users through the app store barriers. Listen to the two ways to get featured in the app stores, and why that isn't enough to support great apps worthy of growth.

What's the difference between Spotlight's local search and cloud search. How do Universal Links fit into that equation? Are Universal Links actually "links"?

Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features.

Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it?

Learn more at https://branch.io

Playlist: #MobileFirst Minipods https://soundcloud.com/branchmetrics/sets/mobile-first-minipods
Find us on Twitter @branchmetrics #AskAlex