Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.
In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.
Topics we discuss:
Branding vs. lead generation
Successful channels to use for branding as a start-up
How to budget for branding
LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/
Website Brybe: https://brybe.com/
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