34 min.

Brand Messaging Without Personas Wastes Time TrendSpotters Podcast Series

    • Zaken en persoonlijke financiën

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.

  • © 2019 PropelGrowth LLC

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.

34 min.

  • © 2019 PropelGrowth LLC

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