Brand USA Talks Travel Brand USA

Will the next big trend in luxury travel be travelers seeking silence, or maybe blink travel?
Tom Marchant, Co-Founder of the Black Tomato Group, shares how luxury travel is being redefined by modern travelers, the value of word-of-mouth publicity, and being named one of the "48 people changing the way we travel" by Condé Nast Traveler.

Jessica informs us that 97% of travelers want their travel dollars to have a positive impact in the communities they visit. To understand where sustainable tourism is headed, we cover global trends at the intersection of travel, philanthropy, and sustainability. Find out how Kind Traveler works with destinations and hotels. Plus, learn about key factors that travelers utilize in evaluating destinations for sustainability. Jessica Blotter is CEO, Co-Founder, and Editor-In-Chief of Kind Traveler.

Join Chris for a ride in the Brand USA Talks Travel Time Machine as he reflects on challenges and accomplishments during his tenure as CEO. Mark also surprises Chris with comments from friends, who recount inside stories about times together.

If you’re one of Chris’ friends and we didn’t include you on this podcast, we sincerely apologize. Truth is that if we’d contacted all his close pals, the show would have been hours long!

It’s funny, it’s heartwarming, and it's a tad melancholy. Tissues optional! This is our last Live From IPW 2024 episode, and a keepsake for Chris in his retirement.

Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism.

U.S. destinations can learn something from Tampa, Florida about leveraging unique strengths and partnering with neighboring cities. From their acclaimed airport, to becoming a Michelin Guide city, to the DMO's very own beer & branded scent, Mark has a fun time with Santiago C. Corrada, President & CEO of Visit Tampa Bay – and you will too!

Mark is joined by Lucio Rossi, a 30-year veteran of Italian travel journalism. Lucio offers his take on Italian perceptions about the United States, the current state of travel journalism in Italy, and promoting visitation to the USA's lesser-known State and National Parks.