Branded Content Conversations by BCMA Canada Haem Roy

What can brands and organizations do towards diversity, inclusion, and belonging? How can they reach and truly connect with the communities? And how can this also reflect in the content and brand values?  Haem and Rebecca speak to Orene Askew, aka DJ O Show. As an Afro-Canadian and First Nations and a proud member of the Squamish Nation, she felt as though she stood out in a unique way, embracing both her cultural backgrounds. She incorporates the teachings she has learned into everything she does, and works within the community, fights for for various causes she is passionate about, and is also involved in politics to bring a difference.

In the Branded Content Conversations podcast, Haem Roy and Rebecca Herr from the Branded Content Marketing Association (BCMA) Canada speak to leaders within the industry about everything related to content, marketing, and advertising, both globally and within the Canadian landscape. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun rapid fires. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.

It's all about the money, honey!  It is always assumed that marketing and finance teams don't always see eye to eye. That they have different priorities. But that doesn't have to be true. Especially in the current circumstances when businesses are working hard to stay afloat and grow.  In this episode, Haem and Rebecca speak to Mo Dezyanian of Empathy Inc, to understand how marketing and finance can be on the same page, and work together towards mutual goals.

In the Branded Content Conversations podcast, Haem Roy and Rebecca Herr from the Branded Content Marketing Association (BCMA) Canada speak to leaders within the industry about everything related to content, marketing, and advertising, both globally and within the Canadian landscape. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun rapid fires. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.

COVID-19 has brought forth challenging times especially when it comes to mental health. In this episode of Candid Chats, Rebecca and Haem talk to Sarah Chamberlin, VP of Marketing and Donor Experience at Centre for Addiction and Mental Health (CAMH). (Recorded during Mental health week)

In the Branded Content Conversations podcast, Haem Roy and Rebecca Herr from the Branded Content Marketing Association (BCMA) Canada speak to leaders within the industry about everything related to content, marketing, and advertising, both globally and within the Canadian landscape. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun rapid fires. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.

What is the benefit of going beyond just traditional advertising, and exploring innovative avenues? What are the solutions? What do brands need to consider? Haem and Rebecca speak to Lindsay Wilson, VP Content and Creative at Mediacom to get the agency and client perspective, along with valuable insights on non-traditional advertising. Plus, we discuss puzzles, flyers, and the little things that make our day.



In the Branded Content Conversations podcast, Haem Roy and Rebecca Herr from the Branded Content Marketing Association (BCMA) Canada speak to leaders within the industry about everything related to content, marketing, and advertising, both globally and within the Canadian landscape. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun rapid fires. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.

We are in an age of digital transformation that has heightened further due to the pandemic. But what is this transformation, and how does it benefit companies? How can digitization, AI, and content come together to bring the most impact?  Haem and Rebecca talk to Chad Borlase, VP and Senior Group Creative Director at Publicis Sapient.

In the Branded Content Conversations podcast, Haem Roy and Rebecca Herr from the Branded Content Marketing Association (BCMA) Canada speak to leaders within the industry about everything related to content, marketing, and advertising, both globally and within the Canadian landscape. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun rapid fires. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.

What is the impact of branded content for clients? What are they looking for from creators and agencies? How did an agency convince a client to invest in branded content?  Hear about all this and a lot from Mike Bascom of Labatt Breweries and Carmen Lago of St Joseph Communications, as they talk about their belief in branded content, the new #RallyforrestaurantsCA campaign, and their Chef Artois culinary series.  

Branded Content Marketing Association Canada introduces a new series where Haem Roy and Rebecca Herr will speak to leaders in the marketing, content, and advertising industry about concerns, topics and issues that we are all thinking about. Expect honest opinions, pointed questions, expert recommendations and,  maybe some fun virtual backgrounds while we are all social distancing. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.