Built To Grow Fitness Business Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?
Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.
This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.
So in this episode, they discuss the common pitfalls related to Facebook ads and share their 'Poles in the Water' strategy. This approach makes sure you're not just depending on one platform for all your marketing.
It's about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It's like throwing out several fishing lines at once to increase your chances of catching fish.
Makes sense, right?
If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.
Don't miss out!
Key Takeaways:
Intro (00:00)Problems with Facebook ads (00:42)Follow the money to see why ads fail (03:42)The ‘Poles in the Water’ marketing strategy (07:13)Shifts in Facebook ad results from Q4 to Q1 (12:49)The effectiveness of challenges and promotional offers (24:46)Creating genuine, compelling marketing offers (27:42)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.”
How many professionals can say something like this? Definitely not many.
Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.
That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability.
But as soon as you grow your business from just working for yourself to truly owning it and start earning good money, you'll find yourself in a spot that regular jobs just can't match, no matter how much they pay.
Yes, traditional jobs might offer financial stability, but owning a gym gives you the chance to work on your business, not just in it. You can create systems that let you step back and enjoy real financial freedom. That's something traditional careers just can't offer. 
This is not downplaying anyone's hard work – just pointing out the difference between owning a business and being self-employed. This shift not only changes your lifestyle but also improves your business's ability to grow.
So, if you're a gym owner caught up in the daily grind, remember that you didn't choose this path just to work endless hours. You chose it for the potential it offers – a lifestyle of freedom, choice, and significant financial rewards.
Join Tim and Randy in this week’s episode as they discuss why owning a gym beats traditional careers, offering both freedom and financial independence.
Let’s dive in!
Key Takeaways:
Intro (00:00)Freedom in gym ownership (00:43)Understanding Cashflow Quadrant (06:52)The importance of delegation and system creation (11:48)Success stories of gym owners using effective systems (16:20)How to transition from operator to owner (23:06)Additional Resources:
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. 
Why does this happen?
Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.
To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that they know their business runs smoothly even in their absence.
So, the key to breaking free from mundane routines is to trust your team and invest in their development. This will allow you to focus on the things that really move your business forward, like leadership skills, strategic planning, and business growth.
Once the day-to-day operations are off your plate, your gym business will grow thanks to the hard work of a motivated team, and you can ultimately make more money while having a lot more free time.
In this episode, Tim and Randy discuss this shift from hands-on management to strategic leadership and share how to remove yourself from day-to-day operations.
So, are you ready to make this change in your gym? Join Tim and Randy in this episode and let them show you how.
Tune in now!
Key Takeaways:
Intro (00:00)Importance of delegating tasks and authority to make decisions (02:56)Common fears about quality control and spending (05:30)Leadership development (10:38)Systems and SOPs (14:42)Recap (19:07)Additional Resources:
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Would you buy what you’re selling if you walked into your gym?
This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there.
Why does this happen?
Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy.
But here’s a thought: what if, instead of just going along with how things have always been, gyms started aiming higher? Isn't it time our services stood out from the low quality that's been all too common and set a new, higher standard of excellence?
In this episode, Tim and Randy discuss the big issue of lacking professionalism and how it makes it tough for gyms and trainers to really shine.
By continuously learning, being clear and fair with customers, and ensuring everyone who works at the gym is on their A-game, gyms can start to turn things around.
Want to know how to make your gym stand out for all the right reasons?
Tune into this week’s episode for some straight talk and practical tips from Tim and Randy.
Let’s dive in!
Key Takeaways:
Intro (00:00)Fitness industry's reputation problem (00:58)The negative perceptions of personal training contracts (04:23)Continuous education for trainers (06:24)The necessity of structured growth and systems (08:20)Pricing strategies (10:28)Reassessing and improving gym services and products (13:47)Creating a team culture (16:40)Recap (19:38)Additional Resources:
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

This is the million-dollar question (literally): How does a gym reach the $1M milestone?
Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success.
They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns.
In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, delivery, and ascension. In essence, this event serves as a blueprint for building a million-dollar gym, and Tim and Randy are ready to share everything.
Why?
Because they believe success shouldn't be a secret but a shared resource. 
So, this event is not only a chance to learn and ask Tim and his team questions, but also a way to get a proven strategy that you can directly apply to your gym.
If you're interested in learning more about this roadmap to success, tune in to this episode and reserve your spot for the two-day experience at their million-dollar gym on May 30th and 31st.
Let's dive in!
Key Takeaways:
Intro (00:00)The Million Dollar Model Mastery event (01:36)Evergreen marketing campaigns (05:32)Sharing SOPs and operational insights (09:22)A detailed look into training sessions and client experiences (10:54)Event details (13:50)Additional Resources:
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list.
If only a day had like 36 hours… 
A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters.
You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from your overwhelming to-do list?
The tool uses AI to prioritize and schedule tasks based on deadlines, importance, and personal availability. It is like having a personal assistant who knows exactly what you need to do and when.
Motion allows you to start each day with a clear plan, knowing exactly what needs to be done, and having the peace of mind that nothing is slipping through the cracks. And the most valuable thing it can do for you - is to give you back time for yourself and your loved ones.
Curious to find out more?
Tune in for this week’s episode as Tim and Randy talk about improving productivity and organization through the use of a new AI tool.
You definitely don’t want to miss this one.
Let’s dive in!
Key Takeaways:
Intro (00:00)Discovery of Motion (01:03)How Motion works (06:15)Impact on gym owners' productivity (08:30)Real-life benefits of using Motion (13:18)Recommendation and trial offer (16:57)Additional Resources:
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!