Business Brain Rewire Kari Elizabeth Enge

What mental, emotional, and physical symptoms do you deal with as a purpose-driven entrepreneur? Here are the most common ones that business owners face:



- Stress

- Overwhelm

- Frustration

- Procrastination

- Burnout

- Confusion

- Complexity

- Trouble Deciding

- Worry

- Doubt

- Fear

- Busyness

- Anxiety

- Depression

- Hyper Focus/Hyper Vigilance

- Trouble Focusing or Sticking with One Thing

- Tiredness/Low Energy

- Lack of Motivation

- Imposter Syndrome

- Inflammation and chronic pain



It’s really common for entrepreneurs to experience many of these negative symptoms, but it’s not ‘normal.’



And, if you experience these things, you are not as strategic, innovative and effective as you could be! This means you are just scratching the surface of your impact and income potential.



You are also not ENJOYING your life and business, which is a universal right that’s available to you.



Today, I’m sitting down with Katie Olderman.



Katie is a trauma-informed nervous system coach, somatic stress release practitioner, and women's leadership coach. She helps women leaders and entrepreneurs become free and unstoppable so they can play big in their lives and businesses. She’s also our Central-Nervous System Expert here on Business Brain Rewire.



In this episode, she introduces us to the critical role that the nervous system plays in business and how founders need to work with their bodies to achieve goals, rather than against it.



You’ll learn the key to shifting out of common problems like overwhelm, frustration, anxiety, procrastination, and anything else holding you back from truly enjoying your work in a way that flows. You’ll also learn how to utilize your brain and body to reach goals more easily.



This is a highly educational podcast that is FOUNDATIONAL for all entrepreneurs.



So don’t miss this conversation. Your income, impact, personal life, and well-being will thank you for it.



In this episode, you’ll learn:

- How the central nervous system really works and why it matters in business

- The three stages of stress response and what each one looks like for entrepreneurs

- Why founders cannot ignore past trauma and their central nervous system

- How to notice when you are not regulated

- What to do to become regulated so that you are more at ease, confident, and effective



Show notes and links available at dobusinessbetterschool.com

Founder, you’ve been incorrectly taught how to vision and set goals.



In this episode, I reveal why conventional goal-setting education for founders is truly outdated and ineffective. I also teach how to use a more practical and personalized approach to goal-setting and growth that will actually speed you up.



Rethinking Traditional Accelerator Approaches



Contrary to popular belief, you don't need a lofty mission or vision statement to steer your startup toward greatness. 



A lofty mission or vision statement and a ‘Big Scary Goal’ can actually harm your startup because they affect your founder-brain and neurobiology.



Accelerators that teach founders to set loft visions and use the old-fashioned "Big Scary Goal" formulas are not trauma-informed and are not up to speed on the latest neuroscience.



A SMART goal is also not a great tool if the goal is unnecessary to begin with…



So, instead of following the hype and trying to "go big" with vision/mission statements (which will cause you to have too many goals and KPIs), focus on a few essential components that will help you focus your founder-brain only on what matters.



By debunking myths surrounding goal-setting and teaching you what really matters to move the needle, you'll be able to navigate your startup much more effectively and see traction faster than if you fall into the trap of the hyped-up BIG Scary Goal.



Tune-in and let’s get you setting goals in a more effective way, founder.



In this episode, you'll learn:

> Why lofty mission or vision statements and Big Scary Goals actually hinder startup growth 

> Why conventional goal-setting education for founders is outdated and ineffective

> The 4 things that you should be crystal clear about ( your vision is not one of them)

> How to set great goals so you reduce overwhelm, stress, and the fast-paced startup culture without slowing down your progress



Mentioned in this episode:

> Shout out to Malet Bruset of GroGro

> Learn more about working with Kari:  dobusinessbetterschool.com/coaching

Simplify your business by dropping fear and outside expectations so your business is sustainable from the inside,out.

It's easy to get lost in complexity as a purpose-driven entrepreneur trying to solve a problem and make an impact. But simplicity is actually the key to reaching your goals. In this podcast episode, I delve into why simplicity is more strategic for your business and for your customers—it's where financial sustainability and impact reside.



Here's why simple is more strategic:

At the heart of every successful business are a couple of fundamental building blocks: Core Messaging and a Working Sales Funnel. Every single product/service you offer needs these building blocks in place.



I always say: "Every offer is a business."



This means that each product/service or "offer" you sell is its own mini business, and it requires its own core messaging, sales funnel, and operation.



So, you can imagine how difficult it is to start or scale up two or three products/services simultaneously. It's like trying to grow two or three complex businesses at a time. This is only possible with a large budget and well-established and managed team that has already validated its first core offer, messaging, sales funnel, and operation.



For social impact startups, constraining to just one offer, your core messaging, and 1-2 sales funnels are critical. This will require that you let many things fall away that you would like to have in place (like a podcast, a social media presence, or "thought leadership.)



It requires decision-making and constraining even when it's hard.



Simplicity has another strategic effect. It calms your nervous system, which sharpens your problem-solving abilities. By streamlining your focus, your brain will naturally be better at evaluating and taking action to hone your messaging and sales funnels.



Your founder brain truly works more effectively when it's leaning toward simplicity. Remember, when in doubt, simplify. Simple is not just better—it's strategic.



Tune into the full episode for more insights into using the power of simplicity inside your sustainable business.



In this episode, you’ll learn:

> Why too many KPI’s is the death of your business

> Why narrowing down to a signature offer and 1-2 sales funnels will grow your company

> The neuroscience behind simplicity and why it’s so powerful for your brain

> My business model and sales and marketing tips for using simplicity to maximize revenue



Mentioned in this episode:

Learn more about working with Kari: dobusinessbetterschool.com/coaching

Improving decision-making will help you cut your to-do list in half while increasing your income as a purpose-driven entrepreneur.



Unfortunately, accelerator programs and the entrepreneurial ecosystem are not teaching founders this fundamental CEO Skill Set. That's why we help founders form solid decision-making skills here at The Do Business Better School.



Remember, your business is essentially a series of choices. And indecision is the death of your business.



If you're seeking a different outcome in your business, the best next step is to decide on, commit to, plan, and follow through on your new course of action. 



In this episode, I discuss the three decision-making steps and how to filter unnecessary decisions from necessary ones.



Founders often spend a lot of time contemplating the right way to do something when it's actually unnecessary to reach their goal. Worse, this distracts them from the true needle movers.



If you are a purpose-driven founder and you find yourself in any of these scenarios, this is a must-listen.



In your head, thinking about the best way to do something



Second-guessing your niche, messaging, marketing, model or anything else



Getting frustrated in your business trying to get things working.



This episode is also beneficial if you have a big goal to scale up your income because making intelligent decisions will be a part of that process.



In this episode, you'll learn:

> The 3 steps of decision-making

> How to filter unnecessary decisions from necessary ones

> How to make confident, simple, and more strategic decisions



Mentioned in this episode:

Join CEO Week to get all the replays > dobusinessbetterschool.com/class

In the fast-paced world of entrepreneurship, how you approach problem-solving and strategizing as a founder is everything.



The problem is that most humans are wired to think linearly.



Linear thinking is the death of your business.



Linear thinking focuses on where you are now, the gap between, and the end result you want. The mental gap, creates a chain reaction in your brain, making you less effective at reaching the goal.  



The gap also makes you stressed.



Embracing a cyclical mindset empowers you to see your founder's journey as a perpetual process of growth. There's no endpoint labeled 'more successful' or 'happier'. You're constantly learning, evolving, and overcoming non-threatening obstacles. This perspective not only brings a sense of calm but also propels you forward, accelerating your progress.



Cyclical thinking calms you down, but it doesn't slow you down. It actually speeds you up. Because you stop focusing on putting out fires, getting frustrated at challenges, and overworking to reach your goal.



You develop the capacity to ride the emotional waves, stay patient, evaluate objectively, and test and tweak repeatedly.



In this episode, I will introduce you to The Entrepreneurial Cycle Tool, which I've developed for the founders I work with at The Do Business Better School.  



By following the 4 steps of the Entre-Cycle, founders gain a clear focus on what to prioritize and when. They achieve goals faster and with less stress.



This episode is full of foundational founder topics you might have heard before (like the Lean StartUp Methodology and others) but teaches them in a fresh way that will help you audit yourself as a founder and CEO and pave the way for sustainable business growth and personal well-being.



Dive in with me if you are ready to become a more effective purpose-driven founder and CEO with the income, impact, personal life and wellbeing you desire.



In this episode, you'll learn:

> The difference between linear and cyclical thinking for founders

> The symptoms of getting caught in a linear mindset

> How to form a cyclical mindset

> The 4-steps of The Do Business Better School’s Entrepreneurial Cycle



Mentioned in this episode:

> Jessica Honneger of Noonday Collection: www.jessicahonegger.com

> The Lean Startup: theleanstartup.com

> Learn more about working with Kari:  dobusinessbetterschool.com/coaching