CafeSoCo CafeSoCo

Evaluation and measurement is not just for the commercial sector, its place is firmly cemented in the not-for-profit sectors as well.

Brian Hoessler is the Founder, Principal, Connector-in-Chief, and assorted other titles at Strong Roots Consulting. Based in Saskatoon, he helps non-profits and other groups that work for good, do better.

This fascinating conversation covers different areas of measurement which apply to all sectors of business, public bodies and the third sector.

Find out more about Brian's podcast The Eval Cafe: https://evalcafe.wordpress.com/

Check out one of our other podcasts the IABC International Podcast: http://anchor.fm/iabc

Roland Pajares from NRG Research Group joined Dan to talk about ethics, research and his dedication to IABC.

Listen as to why he was hiding behind a tree.

Music:
http://youtube.com/joakimkarud

Thank you for listening.

How does a police service communicate during quiet periods, active situations and ongoing community building?

Kelsie Fraser from the Saskatoon Police Service speaks about the opportunities to tell stories, build relationships and that #BackstreetBoys video.

#communications #publicrelations #publicaffairs #crisiscommunications #mediarelations

Traditional media only knows a bell-curve of an audience profile. Digital channels deliver more precise insights. Stop audiences turning off by using analytics to deliver precisely targeted commercial content which speaks to them.


Music by Joakim Karud http://youtube.com/joakimkarud

#advertising #media #broadcast #radio #tv #digital #SiriusXM #3G #4G #5G

Don't ruin a good Facebook Live or Zoom session by tripping over basic best practice.

Do you need a live stream at all?

In just 4 minutes you'll have the essentials in your pocket.

Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU

#mediaproduction #livestreaming #publicrelations #marketing #videomarketing #contentmarketing

Ben Borne, 2018-2019 President of IABC Saskatoon joins Dan to consider what went wrong with Google+. From public perception to coming back from the dead.

#socialmedia #marketing #communications #IABC

Music: By The Croft by Joakim Karud https://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/tnV_PH26SVU