78 episodes

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media.

The podcast is hosted by Campaign's media and technology editor Omar Oakes.

Read more at http://www.campaignlive.co.uk/resources/podcasts

Campaign podcast Campaign

    • Marketing

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media.

The podcast is hosted by Campaign's media and technology editor Omar Oakes.

Read more at http://www.campaignlive.co.uk/resources/podcasts

    Prince Philip media controversy and rethinking pitching practices

    Prince Philip media controversy and rethinking pitching practices

    Campaign’s Omar Oakes and Brittaney Kiefer wade into the controversy surrounding media coverage of Prince Philip’s death. 

    The BBC received a record-breaking 100,000 complaints from members of the public after it cleared its schedules to cover the Duke of Edinburgh’s death. Was the BBC right to take this approach, and is it indicative of a larger problem at the corporation? 

    Oakes and Kiefer also discuss whether marketers should take more responsibility for the welfare of agencies during pitches. It is a significant question as the pandemic accelerates changes in work cultures. 

    Plus: Tesco showed some generosity in its advertising by urging people to visit their local after pubs reopened in England.This episode was hosted by Campaign’s media and technology editor Omar Oakes with creativity and culture editor Brittaney Kiefer and edited by Lindsay Riley. 

    • 19 min
    How Uncommon won agency of the year

    How Uncommon won agency of the year

    Uncommon Creative Studio founders Lucy Jameson, Natalie Graeme and Nils Leonard talk to Campaign's UK editor Maisie McCabe about winning Campaign's UK creative agency of the year, despite being a three-year-old business and having to navigate the Covid-19 pandemic.Some Campaign articles to aid your listening experience (all links to campaignlive.co.uk):- Uncommon wins agency of the year- Broadcasters' joint ad campaign promoting power of TV- B&Q's relaunch ad in SeptemberAnd here is Facebook EMEA VP Nicola Mendelsohn speaking on the Campaign podcast last October.  Her new podcast is called "Now, Then Ten". This episode was edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group

    • 21 min
    Publicis/Havas merger rumours, B&Q's perfect timing, media agencies under spotlight

    Publicis/Havas merger rumours, B&Q's perfect timing, media agencies under spotlight

    The7stars' Jenny Biggam and The Aperto Partnership's Scott Moorhead discuss whether the role of media agencies are at a "crossroads", with two conflicting business models causing potential issues for their relationships with advertisers. Omar and Maisie also imagine what a rumoured Publicis Groupe merger with Havas could look like, whether WPP CEO Mark Read is right that not enough attention is paid to the creative used in targeted online advertising, and B&Q's new "farewell to winter" spot.Episode notes (links to stories on campaignlive.co.uk):1:00 Could Publicis really merge with Havas?4:45 Is Mark Read sending a message to WPP agencies about creativity?11:00 B&Q "We will grow again" by Uncommon Creative Studio16:00 Jenny Biggam and Scott Moorhead interview- See Moorhead and Andrew Mortimer's piece: "The role of the media agency is at a crossroads"This episode was hosted by Campaign's media & technology editor Omar Oakes with UK editor Maisie McCabe and edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group

    • 41 min
    Why does the ad industry still seem like a 'private members' club'?

    Why does the ad industry still seem like a 'private members' club'?

    Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent.Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club.Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss whether the office could become a competitive advantage in media as the UK reopens from lockdown, and also unpick the state of gaming in marketing after Campaign's inaugural Gaming Summit.Episode notes (links to stories on campaignlive.co.uk)3:45: Pick of the week: Replens MD "Sex never gets old" (The Gate)
    8:00 MoneySupermarket "Monster" (Engine)
    10:15 Is the office a competitive advantage in media?
    19:50 Gaming Summit: opportunities and warnings for marketers
    27:50 Magnus Djaba and Ally Owen interviewThis episode was hosted by Campaign's media & technology editor Omar Oakes with associate editor Kate Magee and edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group

    • 53 min
    Populism v high art, Nike’s celebration of mums’ strength and W&K’s future

    Populism v high art, Nike’s celebration of mums’ strength and W&K’s future

    Should the ad industry stop trying to make high art and just aim for popular appeal? This debate has been raging since Campaign published its March cover feature, “Why advertising should be more Mrs. Brown’s Boys and less Fleabag”. Brittaney, Maisie and Kate unpack this debate and weigh in with their own opinions. 

    They also discuss a new Nike ad celebrating the strength of pregnant women, which is Campaign’s Pick of the Week. And what does the departure of esteemed creative leader Tony Davidson from Wieden & Kennedy London mean for the future of that agency?

    Later in the episode, legendary planner Paul Feldwick talks to Engine chief strategy officer Gen Kobayashi about whether advertising has become too “knowing” for its own good.

    • 41 min
    ITV's 'Harry & Meghan' hit, Maltesers, Deliveroo and Andy Nairn

    ITV's 'Harry & Meghan' hit, Maltesers, Deliveroo and Andy Nairn

    Omar and Brittaney get into the hoopla around Harry & Meghan's ratings-busting interview on ITV and Lucky Generals co-founder Andy Nairn talks about his new book.

    • 49 min

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