Captivate + Convert with Christy Cegelski Christy Cegelski

“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”— Melissa HoustonIs it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why.My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking ou...

“This is one of the self care things that I did: delete social media altogether for 90 days.”— Amisha ShrimankerWe’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE.My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches. I’ll tell...

“The most effective copy is going to come straight from your customers’ mouths.”— Melissa HarstineThere are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! But many of us also start businesses out of health-related necessity — and we don’t talk about that enough!Customer research specialist Melissa Harstine left ...

“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”— Katie KastnerThis episode is for all of the mom entrepreneurs out there. Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s imp...

“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?”— Donna DubeLet’s unlock a secret weapon in your business: your metrics.In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and vision ...

“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ”—Lisa BenavidezNot sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you!Showing up and being the face of their business can be a struggle for a lot of women, especially if...