13 afleveringen
Changing the Game in Consumer Industries, Presented by SAP Bonnie D. Graham
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Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.
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Wholesale Distribution 2019: The Intelligent Enterprise
The buzz: “The Wholesale Distribution industry is at an inflection point of rapidly changing business fundamentals” (Deloitte).
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The Life Sciences Intelligent Enterprise: Connected Patients and Products
The buzz: “Pharma and healthcare companies must start generating ideas and implementing digital strategies immediately” (digitalmarketinginstitute.com/en-us/blog/16-03-2018-6-ways-digital-is-transforming-pharma-and-healthcare).
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From Basketball Playbook to Consumer Products: The Crossover Move
The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” (youtube.
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Staying Competitive in Wholesale Distribution: You and the Value Chain
The buzz: “Technology is permeating and disrupting every aspect of distribution today” (www.fortna.com). Reality check for wholesale distributors: winning and retaining customers is highly competitive.
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Life Sciences: Prescription for Digital Innovation
The buzz: “In a marketplace increasingly driven by clinical efficacy and value-based outcomes, understanding the customer becomes as important for pharma companies as it is for Pepsi” (R. Robinson).
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Wholesale Distribution: Speed-Up Your Digital Transformation
The buzz: “It’s more important than ever for wholesale distributors to evolve and adapt” (http://blogs.infor.com).
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