Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Annette Richmond
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Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

  1. 17 MRT

    130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)

    Send a text In 2026, most businesses use video marketing. Those that don't say one of the primary reasons is that video production is too expensive.  That's because they think of video in the "old way" as a production. In this solo episode, Annette Richmond shares how moving from hiring an outside agency to creating videos in-house can save time, save money, and, maybe more importantly build trust with potential clients.   Takeaways  🔹Old vs. new video strategies 🔹Benefits of in-house video creation 🔹Content pillars and topic clusters 🔹Using video to increase visibility and trust 🔹Data on video marketing adoption CHAPTERS 00:00 Introduction: The Shift in Video Marketing 00:31 The Old Way of Corporate Video Production 00:56 Limitations of Polished Corporate Videos 01:25 Authentic Videos Engage Buyers More 02:12 What People Really Want to See in Videos 02:33 Video Usage Statistics and Trends 03:34 The New In-House Video Approach 03:53 Benefits of Employee-Generated Content 04:31 Expanding Reach Through Employee Networks 04:54 Overcoming Content Creation Challenges 05:35 Mapping Content to Buyer Journey 05:44 Summary: From Studio to Smartphone 06:11 Empowering Teams to Create Authentic Content 06:27 Closing Remarks and Next Steps 🔷If you're listening to this podcast, video feels way harder than it should.  If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.com...

    9 min.

  2. 10 MRT

    129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect

    Send a text Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.  In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.   Top  Takeaways 🔹First impressions are heavily influenced by the Horns and Halo effect. 🔹Implicit bias affects our judgments without us realizing. 🔹Being aware of these biases can improve client relationships. 🔹Shared interests, like rescue dogs, can create instant connections. 🔹Disliking someone initially may be based on unconscious biases. Chapters 00:00 Introduction to Content Marketing and Client Relationships 02:19 Understanding the Horns and Halo Effect 03:51 Personal Experiences with Implicit Bias 04:34 Navigating Client Relationships and Connections 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    7 min.

  3. 6 MRT

    128 - Use this Simple Framework for Consistent (Stress Free) Video Content

    Send a text After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.  MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corporate teams.  TOP TAKEAWAYS 🔹 People get comfortable on camera but often go quiet due to a lack of structure. 🔹 Quick overview of Banish On Camera Anxiety 14-day strategy 🔹 Content organization makes it easier for audiences to understand your message. 🔹 Creating content pillars and topic clusters helps organize your content strategy. 🔹Consultants should focus on visibility and authority, not just volume of content. 🔹 Corporate teams need coordination to avoid random posting. 🔹Pillar pages enhance SEO and provide a clear structure for content. 🔹Communication deserves structure, especially in video content. CHAPTERS 00:00 Introduction to On-Camera Confidence 02:10 Understanding Content Structure and Strategy 03:55 The MAP Framework for Content Creation 05:10 Applying MAP for Consultants and Entrepreneurs 06:01 Implementing MAP in Corporate Teams 07:28 Bringing It All Together: Confidence and Structure 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    11 min.

  4. 19 FEB

    127 - Feel Like You're Behind with Video? This Is Why You're Not

    Send a text It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time.  The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video.  Fair warning, there is no big secret or magic wand. It's all about doing the work. t. Top Takeaways 🔹The trap of measuring yourself against other people. 🔹Being comfortable on camera comes from doing the work. 🔹Repetition is what changes things. 🔹Milestones are all relative to where we are. 🔹You can always find someone ahead of you. 🔹Social media is a curation, someone's highlight reel. 🔹Remember, you're not behind, you're building. 🔹Measure your progress against where you were last month. 🔹Start recording, building that muscle memory. CHAPTERS 00:00 Embracing Your Unique Journey 02:49 The Illusion of Comparison 04:42 Building Your Confidence Through Practice 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    7 min.

  5. 30 JAN

    126 - Social Video: If You Don’t Know Where to Start, Start Here

    Send a text You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started.  This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today.  Top Takeaways 🔹Everybody feels uncomfortable on camera when they start 🔹The BOCA method helps banish camera anxiety in 14-days 🔹Recording one line at a time saves time recording and editing your videos 🔹All you need to start creating video is your smartphone 🔹Wireless lavaliers will immediately make your videos more professional. 🔹Start with basic, inexpensive equipment and invest as needed 🔹Recording video every day will improve on-camera presence 🔹Mindset is crucial for effective video communication 🔹Your audience cares more about your message than your appearance. 🔹Video creation can be fun and manageable with the right techniques. CHAPTERS 00:00 Overcoming Camera Anxiety 01:45 Recording Techniques for Success 04:10 The Importance of Mindset in Video Creation 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    7 min.

  6. 23 JAN

    125 - Overcome Camera Anxiety: 5 Simple Strategies to Get Comfortable

    Send a text Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content.  We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days.  Top Takeaways 🔹Lazy videos, on camera or off,  can help you ease into video creation 🔹Standing in power poses to boost your confidence before recording. 🔹Bring in some movie magic with "suspension of disbelief."  🔹Learn from top speakers using the "shadowing" or mirror method. 🔹Use the Banish On Camera Anxiety strategy to cure jitters in 14-days 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    10 min.

  7. 8 JAN

    124 - Essential Video Recording Tools for Content Creators On a Budget

    Send a text Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget.  In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at every stage. From tripods and lighting to wireless mics and desktop gear, you’ll hear exactly what’s worth investing in, and what you can skip. Top Takeaways 🔹The right tools make a difference in content quality. 🔹Tripods help stabilize videos and improve viewer retention. 🔹Natural light is the best lighting option for videos. 🔹Investing in a good microphone is crucial for audio quality. 🔹Wireless lavalier microphones are now affordable and effective. 🔹Desktop microphones are essential for podcasting. 🔹Logitech webcams are reliable for video recording. 🔹Start with basic equipment and upgrade as needed. 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    10 min.

  8. 26-12-2025

    123 - How to Make Better Tech Decisions (Without Overspending)

    Send a text  If choosing the right tech feels harder than it should, you’re not alone.  The real challenge isn’t the tools — it’s knowing what actually matters.  I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework that helps you avoid shiny-object syndrome and focus on what actually supports your goals. Top Takeaways 🔹 Tech overwhelm usually starts with the wrong question  Most people ask “What does this tool do?” instead of “What do I need this to do?” Starting with purpose changes everything. 🔹 Purpose comes before features  If a tool does one or two things you need well, you’re not under-using it — even if it has 50 other features you never touch. 🔹 Use what you already have  The best tool is often the one already in your hands. Phones and basic software are far more powerful than most people realize. 🔹 Choose tech based on where your people are  You don’t need to be everywhere. You need to be where your audience already spends time. 🔹 Make tech fit your process, not the other way around  You don’t have to use every setting, option, or workflow. Simpler almost always wins. 🔹 Value matters more than price  If a tool gets used and supports your goals, it’s worth the investment. If it doesn’t, return it — unused tech creates mental clutter. 🔹 Test before you commit  Pilot tools whenever possible. Real-world use tells you more than reviews ever will. 🔹 Go deeper with fewer tools  Mastery beats accumulation. Fewer tools, used well, reduce stress and build confidence. 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: https://www.youtube.co...

    16 min.
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Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

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