53 min.
Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood The RevOps & ABM Alignment
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- Marketing
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?
Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:
HIGHLIGHTS:00:00 Intro and Background01:23 GTM Roadmapping 09:27 Customer Feedback and Insights20:38 Entering a New Market31:47 Message Customization for Different Regions34:40 GTM Execution Plan41:23 Internal Competencies vs Outsourcing44:45 GTM Maintenance and Optimization48:23 Post Launch Phase50:55 Neglected GTM Areas
Connect with Derek Osgood
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?
Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:
HIGHLIGHTS:00:00 Intro and Background01:23 GTM Roadmapping 09:27 Customer Feedback and Insights20:38 Entering a New Market31:47 Message Customization for Different Regions34:40 GTM Execution Plan41:23 Internal Competencies vs Outsourcing44:45 GTM Maintenance and Optimization48:23 Post Launch Phase50:55 Neglected GTM Areas
Connect with Derek Osgood
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage
53 min.