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Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

Creating Disney Magic Lee Cockerell

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Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

    Be a Teacher

    Be a Teacher

    "We need less bosses and more teachers because that's where you make the big impact, and that's where people get better, And that's where people get more comfortable with you."
    Key Moments
    00:57  Reflecting on the importance of teaching, helping others, and leaving a lasting impression.
    05:11 Learned skills at Marriott and Disney then developed training and the skills to others
    09:06 Professional experience open opportunities to share knowledge and influence others positively.
    10:31 Write down skills and strengths when reflecting on career 
    13:44 Upcoming workshops and Masterminds with Lee
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Dan Cockerell’s Book How’s the Culture in Your Kingdom?
    Be a Teacher
    Adopting a teaching mindset can make you a greater leader in your professional and personal life. Once I took on a teacher's mindset I transformed my leadership style and career for the good. It's a lesson that took me a long time to figure out, but pretty fulfilling as I hear about the the long-lasting impact I've had on others' careers and lives. During our conversation, Jody and I talk more about why leaders need to be a teacher, the value of writing down your knowledge, and how you can remain relevant and influential even after a long career.
    Three key takeaways from our conversation:
    Teaching Transforms Leadership: transitioning from being a boss to becoming a teacher can have a profound impact on your career and legacy. It's not just about leading; it's about helping others grow and succeed. Importance of Patience and Repetition: Effective teaching requires patience and the willingness to repeat essential lessons until they are understood. It's these consistent efforts that create lasting value in your team/students' lives. Document and Share Your Knowledge: Whether you're transitioning careers or just want to make a bigger impact, writing down your insights and experiences is powerful. It helps crystallize your thoughts and serves as a valuable resource for others. My son Dan Cockerell did this after retiring from Disney. He used those notes to write his book, "How's the Culture in Your Kingdom?" Make sure to listen to this episode for more lessons from my career, and how teaching will have a major impact on your personal and professional growth. Let this episode be the inspiration you need to become a teacher in your own right. Let’s continue to learn, grow, and create magic for others.
    Looking for someone to teach you a lesson on how to enjoy a relaxing vacation in your dream destination? Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation with you. You can reach them at 407-442-2694.

    • 16 min.
    Leaders Break Down Barriers

    Leaders Break Down Barriers

    “Every problem in business is a person that didn't do what they say they're going to do.”
    Key Moments
    01:37 Effective leadership requires self-reflection and collaboration.
    03:52 Identifying and overcoming workplace barriers.
    05:13 Candor is truth with empathy.
    07:01 Identifying and overcoming personal barriers.
    10:14 Cockrell Academy program: guiding you to leadership.
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Magical Vacation Planner 407-442-2694
    Leaders Break Down Barriers
    Great leaders are good at removing obstacles to create a cohesive, efficient workplace. However, sometimes you just don't know why there's a barrier. When you don't know, you feel it and you know it's there, the leader should be the one to step up and find out why. We need to stay committed to the job that we took, which includes taking care of each other and our guests. And when you don't break down those barriers or put in the effort to remove obstacles, one of those is going to suffer.
    Whether you are leading a team, managing a project, or trying to excel in your personal life, understanding and overcoming barriers is key to success. Be proactive about detecting and addressing conflicts that can create barriers within teams. Whether these barriers are relational, organizational, or self-imposed, identifying and directly addressing them can prevent minor issues from becoming major roadblocks.
    Being honest and straightforward about challenges has a ton of benefits. It clarifies expectations and builds trust within teams. This openness paves the way for more effective collaboration and problem-solving. When leaders create an culture where apologies and accountability are valued, it encourages a more collaborative and trusting team dynamic. Be open, be honest, and lead with empathy. Candor is kindness.
    Recently I realized that I needed to remove some barriers in the Cockerell Academy. It has been revamped to make learning leadership, management, and customer service more structured and accessible. It’s now easier than ever to navigate through the resources with guided paths. Check it out and let me know what you think. There is a link below in the resources.
    Considering a magical vacation? Contact our friends at Magical Vacation Planner at 407-442-2694 and let them know Lee Cockerell sent you. They’ll help craft a vacation as seamless and enriching as navigating through the revamped Cockrell Academy.

    • 13 min.
    Your Leadership Toolbox - Celebrating Episode 500

    Your Leadership Toolbox - Celebrating Episode 500

    LEADERSHIP & MANAGEMENT TOOLBOX
    In this special virtual event, Lee and Jody Maberry record a live episode of the podcast with over 170 attendees. Thank you for the ongoing support and commitment to create Disney magic in your organization. 
     
    This episode focuses on one big question to ask yourself:
     
    Do YOU have the right tools in your toolbox to be an effective leader?
     
    When you have a people problem, you need the right tool/tools to fix it. I've put together a list of the tools that have been most effective in my professional and personal life. 
     
    42  TOOLS
     
    *Hiring, *Training, *Treatment, Discipline, *Empathy, *Knowledge, *Truth, *Clarity,
    *Fairness, *Firmness, *Caring, *Coolness, *Calmness, *Collectedness, *Delegation,
    *Trust, *Coaching,  *Courage *Values, *Morals, *Learning, *Hiring, *Training, *Forgivness
    *Treatment, *Urgency, *Teach *Hard Conversations, *Patience, *Recognition, *Apology
    *Appreciation, *Encouragement , *Respect* Listen, *Inclusive, *Development, *Advice,
    *Simple reminder, * Verbal Warning, Written Warning *Termination.      
                                          
    Remember, YOU may have created the problem in the first place by not using the right tools. Using the wrong tools can make the  problem worse. 99 % of all problems are created by people and the other 1% by Mother Nature….Lee Cockerell
    Special thank you to Jamie and J.J. Eubanks, founders of Magical Vacation Planners, for joining on this live episode. They are great and always make sure people have a great trip. Make sure you reach out to Magical Vacation Planners to plan your next vacation or group travel event. You can reach them at 407-442-2694.
    And another thank you goes to Katie Currens, for shifting gears from her usual behind the scene work on the production of the show to tagging in to co-host this special episode.
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
     
     

    • 35 min.
    Treat People as Individuals

    Treat People as Individuals

    "The most important customer interaction is the one with the person you are in front of."
    Key Moments
    01:20 Cultivating a Positive Culture in Leadership and Management
    02:56 Customer Centric Business Approach
    05:08 Personalizing Interactions and Customer Service
    09:09 Maintaining Personal Service in Large Organizations
    Resources
    Register for Episode 500
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Treat People As Individuals
    The heart of customer service and leadership is the importance of valuing every person as a "Very Individual Person (VIP)". It's the individual attention and personalized service that makes all the difference in both our professional and personal lives. Every interaction in leadership, customer service, or even daily life can be magical when we understand individual needs. 
    Here are 3 key takeaways from this conversation:
    - Every Person as a VIP: VIP stands for Very Individual Person. Treating each person according to their unique needs and preferences is what sets exceptional customer service apart from the average.
    - Observation & Personalization: To really cater to individual needs, we must observe closely, ask the right questions, and personalize our approach. It’s about going beyond the generic encounters, learning what matters to your customer, and acting on it.
    - Consistency & Presence: Whether it's one guest or one team member, the most important interaction is the one you're currently having. Be present, not preoccupied, and give each person the focus they deserve to feel special.
    Every day, we meet people with diverse needs. Some want public praise, others a quiet note. Knowing each preference and responding to it is not only key in leadership but in creating life-lasting relationships. Individual care makes all the difference. 
    Join us for the milestone 500th episode – a live virtual party with giveaways, including a rare 1-on-1 coaching call with Lee Cockerell himself! 
    And if you are about to celebrate your own milestone, make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

    • 12 min.
    Creating Magic with Pre-Shift Meetings

    Creating Magic with Pre-Shift Meetings

    "They are perfect place to remind everyone every day about your expectations and pump up the team to win big when delivering to your customers and team members."
    Key Moments
    00:00 Pre-shift meetings are a key leadership strategy.
    04:23 Regular training improves performance and morale.
    06:35 Purpose of pre-shit meetings are communication, appreciation, inspiration.
    10:14 Effective pre-shift meeting strategies.
    12:46 Celebrate 500th episode with giveaways, on May 6th.
    Resources
    Join the live recording of the 500th Episode
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Creating Magic with Pre-Shift Meetings
    As a leader you should understand the importance of pre-shift meetings. These brief interactions can transform your team's performance and engagement, which ultimately impacts your customer experience. These meetings offer so much clarity that I know they are what help Disney World's leaders create excellent, consistent service. I want you to be able to make magic in your organization too. In this episode I detail how you can apply these strategies to your team.
    The three things to consider when setting up a team huddle. The first thing to be aware of is that the meetings should enhance communication and clarity. Don't just have a meeting to have a meeting. That will have the opposite effect. Align your team with daily goals and expectations. Provide a platform for team members to ask questions, voice needs, and share vital updates. Use that information they give you to guide the conversations in the huddles.  
    Team huddles, or pre-shift meetings, are a great opportunity to boost team morale and focus. Use this time to inspire and motivate your employees and team. Including celebrations is a way to ensure everyone is in a good mindset as they start their shifts. Don't just do a annual or quarterly recognition. Acknowledge individual and team successes regularly.
    It is no secret that knowledge is power. There are many times the only way a leader has knowledge of something is if their employee lets them know. Likewise, employees are often busy completing their tasks that they depend on the leader to pass on any new information from the organization. Keep the team informed on pertinent topics, from customer service strategies to safety reminders.
    When you are intentional about equipping your team with information it empowers them to deliver exceptional service. Whether you're a seasoned leader or just starting in management, you can create organizational magic by crafting meaningful pre-shift meetings. Take a listen to this episode for more guidance on creating magic with pre-shift meetings. 
    Also, don’t forget to mark May 6th on your calendars for our 500th episode celebration. I would love to have you join to celebrate and create more magic together.  And if you are looking to take a trip for your own celebration, reach out to Magical Vacation Planners. They will do a great job planning your next vacation. You can reach them at 407-442-2694.

    • 15 min.
    Ask For Your Next Opportunity

    Ask For Your Next Opportunity

    “People don't know what you’re thinking. You have to have the courage to go tell them." Key Moments 03:46 Typecasting in the Workplace
    06:02 Taking Opportunities for Career Advancement
    08:33 Proactive Pursuit of Career Goals
    10:54 Preparing for a Career Discussion with Your Boss
    13:48 Supervisors Should Focus on Your Career Goals.
    Resources
    Join us for the live recording of episode 500. You can register here - leecockerell.com/500
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Ask For Your Next Opportunity
    If you want to advance in your career there are times that you need the courage to ask for the opportunities you're seeking. Don’t let yourself continue to feel stuck or typecast in your role. The best way to shift toward your next opportunity is by making yourself visible and showing your value to leadership.
    Often, employees assume their hard work will automatically be recognized and rewarded. The reality is that it’s not always the case. It is crucial to be proactive about your aspirations. Have an open conversation with your leader about your career goals. Let them know where you envision yourself within the organization and beyond. That will increase the likelihood of creating that next big break for yourself.
    In the meantime it is necessary to work on developing a parallel plan. If you've been locked in the same role for a long time, then start to explore and confirm opportunities elsewhere. Seeing other roles will give you reassurance that can provide the courage needed to discuss career progression. It may even prompt a change if progress within the current organization isn't feasible.
    Meanwhile, managers need to be more observant and proactive with their team members' career progression. Have regular career discussions and encourage an open-dialogue. That can prevent the loss of valuable team members who feel unnoticed or unappreciated. It's not only about what you can do for your team, but also about recognizing what your team can do for the organization with the right opportunities.
    Remember, it's not just about showing up. It's about standing out! Don't wait to be noticed. Take the initiative, demonstrate your value, and ask for the opportunities you want.
    Speaking of opportunities, don’t miss the opportunity to be part of 'Creating Disney Magic' history. Sign up to join Lee, Jody, and the rest of the community by heading over to leecockerell.com/500 and registering for the live recording of episode 500!
    Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

    • 15 min.

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