Creative Direction Podcast Ross Floyd

We’re capping off season one of Creative Direction in style. Joined by the powerhouse sister duo Gina and Jen Vericella of The Bra Lab, we gain insights into their process of starting a unique—and very much needed—company. From the initial design and ideation, to sourcing and manufacturing, to navigating the world of marketing and social media, the road to a successful company is filled with challenges and obstacles. Check out Episode 12 to hear how these fantastic entrepreneurs took these challenges in stride and built a brand in the midst of a global pandemic. Thank you so much for your support through season 1 and stay tuned for more to come!


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Dr. Lisa Salstein


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On Episode #10 of Creative Direction we explore how Gretchen Gscheidle has combined a passion for design and business acumen and has woven them into a career filled with stunning achievement.

We start at the beginning of her career, where after applying to many jobs, she was offered a position at Herman Miller, and very quickly found herself on a team helping develop what would be one of the world's most iconic chairs. Gretchen also discusses the importance of being open to opportunities, discovering processes and how she was able to leverage those skills to build her career. Welcome to Episode 10 of Creative Direction.


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On this episode of creative direction we talk with the imaginative force that is Aaron Nace. Coming from a wildly free upbringing in Kauai, Hawaii, Aaron brings that sense of exploration and curiosity to his multitude of companies in Chicago. Aaron also discuss’s how changing something doesn’t always improve it, and how to keep yourself from going overboard on a creative project.

Welcome to Episode 9 of Creative Direction.


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On this special episode of creative direction we talk to an incredibly talented emerging artist who recently graduated with an MFA in fine art and is now pursuing his doctorates. Lucien Dante Lazar has been an artist since birth, through painting, singing, sculpting, movement and thought, he brings a uniquely creative perspective to all aspects of his profession. Lucien shares with us his techniques for narrowing down ideas and managing an overwhelming amount of projects. Welcome to Episode 8 of Creative Direction.


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Dan Wilcop is a multi-talented artist and designer. In this episode we talk with him about following his interests and leveraging those to make a career and living out of doing things that he loves. Dan started out with two audience members and now helps run an underground variety company that does hundreds of shows a year in addition to creating limited editions of clocks and eye-ware. On this episode Dan shares how “learning on the spot” is sometimes the best way to begin a new career.

Welcome to Episode 7 of Creative Direction.


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