Emerging Brands Podcast Kelly Bennett

Talea Beer is a female-founded brewery making easy-to-love beers (and a personal favorite of mine).
Founded by two friends LeAnn and Tara, they found the need for craft beer to meet the needs and wants of women. As they explain ‘From confusing packaging and bearded bros with attitudes to dark, industrial taprooms, the male-dominated industry was lacking an approachable, inclusive perspective and voice’.
Co-founder Tara Hankinson takes us behind the brand to learn more of their story, brand differentiators, brand messaging, strategy to scale, and vision. This is a great episode for a food & beverage founder looking for a sign to find their unique niche!

Famm is on a mission to showcase LGBTQ+ owned brands, products and services all in one place. Cat Perez and Marianna Di Regolo, a queer married couple from Northern California, founded Famm because they have struggled to find products and services designed with their unique experiences, identities, and needs in mind.
Famm officially launched in 2023 and off to an amazing start. Cat and Marianna share more of their brand story, brand strategy, vision, and advice for emerging brand founders.
Listen for encouraging advice and strategy!
Website: https://www.heyfamm.com/
Instagram: https://www.instagram.com/hey_famm/
 

As a brand strategist, the kid’s snack market has been interesting to watch. One of the brands leading the way is Happy Wolf. Co-founder, Jana Goodbaum in sharing behind-the-scenes of how they’re bringing a fridge-fresh kid snack bar to market.
With a career background in marketing and advertising (within plot twist - fast food!) Jana leveraged her experience and spoke with over 700 parents looking for a clean snack product.
Learn how Jana found the right manufacturing partner, sourcing the right ingredients, and breaking through in the fridge category.
This is an encouraging interview especially for parents launching brands!

Sneha Saigal, Co-founder and CEO Geeks and Experts brings us behind-the-scenes of launching a new approach to PR. Her brand Geeks and Experts matches PR teams as you need basis to scale your business effectively. As a founder, you can have skilled talent is vetted, matched to specific brand needs, and onboarded swiftly.
Learn how Sneha found her PR niche, brand strategy, and vision for Geeks and Experts.
A helpful episode to learn more about leverage PR for your brand!

Rich Tu is a first generation Filipino-American and award-winning designer and artist residing in Brooklyn, NY. He is a Partner and Executive Creative Director at Sunday Afternoon. And hosts the Webby Honoree podcast First Generation Burden.
Clients and collaborators include: The New York Times, The New Yorker, MINI, NIKE, A24, Budweiser, Paramount, Adidas, Converse, G-Shock, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, Alfa Romeo, Bombay Sapphire, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, and Miami.
I met Rich at the launch of New York Design Club. In this interview Rich takes us behind-the-scenes of his career and personal story. This is a must listen for all creatives!

Kelley Arena, Founder Golden Hour Ventures gives us a behind-the-scenes look of building and funding brands.
Why? Because women founders are still struggling for equity in accessing capital. In 2021, a record breaking year for venture capital, women-founded companies received just 2.3% of venture funds (Black women founders received 0.6% of the funding raised since 2009, and Latinx founders received 0.6%). 
Leveraging her career in finance along with the power of community, Kelley launched  Golden Hour Ventures to empower women to succeed in business. Whether it is access to funding to start their dream business, making their very first investment, or tip toeing into the world of cryptocurrency and web3; Kelley is here to provide strategic solutions.
Learn more about fundraising, brand building, and Kelley's story!