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Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization.
Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan.
I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

CRO.CAFE English Guido X Jansen

    • Marketing
    • 5.0 • 13 beoordelingen

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization.
Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan.
I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

    Optimizing the user experience for an art shop/marketplace

    Optimizing the user experience for an art shop/marketplace

    Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

    • 32 min.
    600+ psychological principles for driving behavior? Not even close...

    600+ psychological principles for driving behavior? Not even close...

    We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.

    Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior

    • 1 u. 14 min.
    Why humanizing data is so important, with Eltine van der Veer

    Why humanizing data is so important, with Eltine van der Veer

    We learn how EEG data can give you behavioral insights and why it's important to humanize your data.

    Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important

    • 46 min.
    B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy

    B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy

    We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.

    Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform

    • 48 min.
    Unleash Your Primal Brain, with Tim Ash

    Unleash Your Primal Brain, with Tim Ash

    Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.

    Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

    • 55 min.
    Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho

    Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho

    Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

    • 50 min.

Klantrecensies

5.0 van 5
13 beoordelingen

13 beoordelingen

Daniel Lo-A-Njoe ,

Leuk en Leerzaam

Ik ben inmiddels aan mijn 3e CRO CAFE begonnen en merk dat de gesprekken mij enorm inspireren en voeden. Ze helpen mij begrijpen een betere gip te krijgen op welk onderdeel ik zelf in CRO wil masteren. Daarnaast vind ik het leuk om de mensen achter het CRO vak te leren kennen. Guido heeft daarin een luchtige en informele benadering, maar blijft inhoudelijk zonder het overzicht te verliezen. In een industry waarin veel processen, tools en rollen samenvallen is het bijzonder verademend om naar deze Podcasts te luisteren. Benieuwd naar wat CRO CAFE 2019 te bieden heeft.

S123976 ,

Zeker de moeite waard om te luisteren!

De postcast zijn absoluut de moeite waard als je geïnteresseerd bent in CRO en zoekt naar diepgang en verschillende invalshoeken. Aangenaam om naar te luisteren en voor mij waardevol om naar te luisteren.

Sjoerd Walinga - Concept7 ,

Zeker de moeite waard om te luisteren!

De postcast zijn absoluut de moeite waard als je geïnteresseerd bent in CRO en zoekt naar diepgang en verschillende invalshoeken. Aangenaam om naar te luisteren en voor mij waardevol om naar te luisteren.

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