Cycle Breakers & Money Makers Mariela De La Mora | Leadership and Business Coach for Women of Color

If you'd rather send a voice memo than a text, this episode is for you. As someone with ADHD, I identify as a verbal processor and tend to shut down when typing emails on a computer.
But today's guest, Kirsten Roldan, founder of Million Dollar email, has solved for all the reasons people hate writing email including those who would rather speak than type.
Kirsten Roldan is a 7 figure business coach and agency owner who helps people become social media optional with email. She then helps them become CEO optional and scale to 7 figures on part time hours through team, systems and mindset.
I've known Kirsten since we were both at our 9-5s back in 2019-2020, and have watched her evolve through every business model she's ever had, only to ultimately come back to email but teaching it in a revolutionary way.

I've been a member of Million Dollar CEO since last year and was one of the first people to enroll in Million Dollar Email the first time it launched.

In this episode, Kirsten and I reference a conversation we had in 2022 when I knew I no longer wanted my marketing to rely on me showing my face on social media because it isn't sustainable, and how switching to email-first creation is a business model decision.

This is especially true if you're a woman of color and rebuilding the safety to be seen, or if you have more bad mental health days than good ones.

In today's episode, we're talk about:
The 3 forms of writing trauma that we (especially women of color) carry and how it gets in the way of us writing emailsWhy verbal processors have a hard time writing emails Kirsten's framework for starting an email without the writer's block How centering problem awareness leads to more sales What we mean when we say "email is a business model"


P.S. Applications are open for 1:1 coaching to begin the week of August 5th.

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The thing about being a WOC business owner is that we tend to use our big hearts against ourselves. When all you want to do is serve, it's understandable that you'd put yourself on the back burner. In fact, that tendency is often the first thing that's modeled to us as children.
But here's the thing: abandoning our own needs, energetically or monetarily, is a huge disservice to everyone around us. It's the old adage of "put your mask on before putting on your neighbors." For example, if I'm undercharging, I actually can't help people the way I want to because I'm constantly worried about how I'm going to support my daughter.

So today, I'm going through the four energy and profit leaks that are most common amongst WOC entrepreneurs.

Here's a quick rundown:

1. Juggling too many things before you have the profit and support for it.

We all need to be prioritizing profit first. You need demand for ONE offer before the profit can create out of overflow. Spreading yourself too thin from the beginning looks like trying to create an offer for every conceivable buyer.


2. We make things “accessible” before making them sustainable.

You can’t lift 100 people onto a lifeboat. It costs money to run programs at scale. Profit first, then scale. You can help more people for free through your emails, podcasts, and workshops. But focus on making the result so good that you have less thoughts about the price. If we forget to build the belief that our offers change lives, it's hard to sell a sustainable offer.

3. Tendency to over-index on education and service.

I'm seeing WOC teaching and running free workshops with no clear sell and leading free groups. But then they’re not building a clear bridge to your offer. Spend more copy “real estate” building a bridge + talking about the offer!

4. Discomfort with rest and calendar space.

Most of us associate hard work with keeping us safe. This has been true for past generations, and it was even modeled to us through our mothers. But in business, million-dollar thinking occurs in calendar space.

If you enjoy this episode, please remember to leave a review and share the show with friends!

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It's not uncommon for service providers to feel left in the dust in the online space. A lot of the prevailing advice service providers hear about increasing income comes down to changing their offer suite. Luckily, that's not the only option and people like Mariana Peña are paving the way.
Mariana joined Reclamation in February with the goal of making 30% more than she did in 2023, with the majority coming from new clients. She surpassed her annual goal this month, only 3 months into the mastermind.
Mariana Peña is an Instructional Designer and Curriculum Expert. She came into the Reclamation space after (A) having to pause her business to have her second baby and (B) having to start her Instagram account over from scratch after years building her brand.

Mariana didn't let the fact that she's a service provider amongst many coaches stop her from asserting herself and gaining undeniable self-trust in Reclamation Mastermind. I also hired Mariana to create my client success roadmaps for Reclamation 👏🏽

In this episode, we discuss:

How Mariana returned to business after a hiatus and used Reclamation as a way of understanding how the market changed in her absence How she set a goal to make 30% more this year than she did in 2023, but from mostly new clients and she DID THAT this month in May! AND she just had a 20k weekAs a Service Provider, the importance of being in spaces where people believe in you AND your work, especially in the moments that you don’t.The power of being a WOC mastermind where you don’t have to explain concepts like “decolonizing curriculum” bc many are doing some form of liberation work.How she's redirecting some of her profit toward one additional day of childcare and more date nights with her husband, so that her quality of life grows as her business does ♥️

This is Reclamation.
Doors to Reclamation close TODAY, so set up your call now if you’re considering joining and let’s chat.

We begin in late July and if you miss this round, the next one doesn't kick off til February 2025. This room will change your life. Don't wait.

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On today's bonus episode, Rosa Revuelta is sharing the results she has seen in Reclamation Mastermind!
Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation

If you want to be the creative director of your own business but you DON'T want to be subject to the emotional roller coaster of constantly being wrapped up in your business, this is for you. As a single mom, building a 5 figure offer and learning how to sell it consistently was the key to sustainable entrepreneurship.
For many of us WOC business owners, the idea of developing enough trust and demand to sell a 5 figure offer might seem out of reach. But in this workshop, I'm showing you exactly why it's not. Here's the thing: entrepreneurship thrives on privilege. And one thing I know after working with daughters of immigrants for the last few years: someone needs to bridge the gap.

Coaching that doesn't account for a lack of privilege is not going to work as well for women of color. Until we, as daughters of immigrants and Women of Color, have self-trust, we will continue to outsource it. And this outsourcing makes the privilege gap wider and wider. But how can we create really solid self-trust? The answer is in community.

Here's how Reclamation Mastermind Cultivates Self-Trust:
Access to psychological safety through coaching that acknowledges and validates fears Strengths based tools VS. a one size fits all approach Changing your environment to include big dreamers and supporters on every level Decentralized Leadership that doesn't create a hierarchy

How to create demand for a five-figure offer:
Cultivating psychological safety Identifying an unmet need to support your clients with The Sellable Stories framework Defining your thought leadership Establishing third party credibility

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As a business coach, I still have to actively coach MY brain. So part of my process for doing that is in what I've coined the "Belief Bookmarking" process, which is foundational tool in Reclamation Mastermind.
When my self-belief is high, I like to leave evidence for my future self. Because those moments of low belief and not-enoughness are inevitable in business.

Growth is not a comfortable process. And of course, I've been getting coached on it and I feel very supported. But part of that support needs to come directly from me!

So today, I'm sharing a Belief Bookmarking voice note I left for myself right after my last launch where I was still wrapping my mind around bringing in 17 new clients into Reclamation Mastermind with 100% yeses, amounting to a $176,000 launch. 🤯 It was such an identity shifting moment.

I believe deeply in my own frameworks. So I kicked them into action after experiencing a super successful launch. I knew that the feeling of accomplishment, security, and pride was not going to just stick around forever.

So on December 19th, 2023 I left myself an 11 minute voice memo for future me who is going to forget. So the Mariela who was sitting in the evidence of her own capabilities in Dec 2023 helped to reaffirm current Mariela's beliefs during THIS launch (I’ve listened to it 4 times in the last week just to reaffirm my identity for this launch).

I'm sharing this so that you can get a bit of the behind the scenes into my processes. And this is something you can put into practice today to increase confidence later down the line!

Doors to Reclamation Mastermind open May 15! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.

Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.

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