DadaNews Marcio Cantelli

Story shared by Anthony Pain (founder and ex-CEO of TWW, one of the largest SMS companies in Brazil) before I moved from Brazil to the USA.

It's one of the main strategies of the book "The art of war" and that can be applied in any situation of life and business.


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Sponsored by Dada22 (dadainsights.com) a consumer trends and insights consulting, acting as an innovation radar for your business.

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Send in a voice message: https://anchor.fm/dadanews/message

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Sharing 3 insights from the book: Well Designed: How to use empathy to create products people love. It has brilliant and simple concepts that we can apply to any kind of business and I'd like to share with you three insights from it.

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Sponsored by Dada22 (dadainsights.com) a consumer trends and insights consulting, acting as an innovation radar for your business.

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Send in a voice message: https://anchor.fm/dadanews/message

Want to sell your product? What you did before is not enough anymore. This episode is about an insight to create a kind of "security seal" in your business and checkpoints to make your customers feel safer to consume your product or service.

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Sponsored by Dada22 (dadainsights.com) a consumer trends and insights consulting, acting as an innovation radar for your business.

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Send in a voice message: https://anchor.fm/dadanews/message

Short episodes with ideas to help you make great products and services, based on trends and consumer insights. ~ Specially for the post-COVID world.

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Sponsored by Dada22 (dadainsights.com) a consumer trends and insights consulting, acting as an innovation radar for your business.

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Send in a voice message: https://anchor.fm/dadanews/message