Dare to Disrupt Invent Penn State

Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, Content Entrepreneur Expo, and the Content Marketing Institute, which he successfully exited in 2016. He is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is a professional public speaker, having spoken over 400 times in 20 plus countries on content marketing, the creator economy, and entrepreneurship. He graduated from Bowling Green State University with a bachelor’s in communications in 1995, and from Penn State with a master's in communications in 1997.  

In this episode, Joe shares his experience building the Content Marketing Institute, the failures he endured along the way, his strong commitment to goal-setting, and his association with the color orange. He also talks about jumping into writing a thriller novel to challenge himself creatively. Joe also shares his insights around the difference between content creators and content entrepreneurs, and why he believes it's an important distinction. 

At the end of the episode, current Penn State student Riley Auer joins the conversation. Riley is the founder of Bootleg Boomerangs, which sells high-quality hand-made wooden boomerangs. Bootleg Boomerangs has a large focus on content creation, with over 31,000 subscribers on YouTube. Riley talks through some challenges he faces in growing his business with Joe, who gives advice regarding ad placement in video content, finding the true super fans through exclusive giveaways and experiences, and striking the balance between being a business and being a place for fun content.
Episode Chapters

0:00 – 3:49 Intro and journey summary  

3:49 – 4:43 Growing up next to Cedar Point Amusement Park 

4:43 – 6:42 Undergrad at Bowling Green – Do I have to declare a major?

6:42 – 9:32 Graduate student at Penn State, teaching speech class 

9:32 – 12:12 Struggling on the job search 

12:12 – 15:16 The evolving business model of content marketing 

15:16– 19:30 The inception of Content Marketing Institute 

19:30 – 22:11 The moment he realized he had made it 

22:11 – 24:34 What’s the deal with Joe’s orange self-branding? 

24:34 – 28:36  Setting goals and exiting CMI 

28:36 – 30:41 Taking a sabbatical 

30:41 – 31:59 Becoming a thriller author 

31:59 – 33:45 Launching the Tilt and Content Entrepreneur Expo 

33:45 –  35:54 The difference between Content Creator vs. Content Entrepreneur 

35:54 – 37:50 Defining the Tilt’s audience 

37:50 – 38:32 How to get connected to Joe 

38:32 – 40:01 The Orange Effect Foundation, providing access to speech and play therapy for autistic children 

40:01 – 55:51 Student Questions – Joe gives actionable advice to Riley Auer, Bootleg Boomerangs founder 

Omar Easy is the recently appointed director of the all-new Penn State Brand Academy, which is designed to support student-athletes to manage and leverage their personal brand, name, image and likeness (NIL), and support their entrepreneurial interests more successfully.  In this episode, Omar shares lessons learned from his time as a student-athlete at Penn State as well as his time in the NFL, where he played as a running back for the Kansas City Chiefs and the Oakland Raiders. He then discusses his vision for The Brand Academy and how it will serve student-athletes in building and leveraging their personal brand.

Justin Rosenberg is Founder and CEO of honeygrow, a fast-casual stir-fry and salad concept founded in Philadelphia in 2012. With a mission to create a unique, spirited brand focused on simple, wholesome foods, Rosenberg has led the company's creation and growth, which currently has 41 locations.
In this special LIVE episode recording, which took place during Penn State Startup Week powered by PNC on Wednesday, March 20, Justin shares his story of perseverance and eventual success with honeygrow.

Justin first pitched honeygrow 93 times to investors before finally landing a deal and opening the first location in the Rittenhouse neighborhood of Philadelphia. Since then, the company has raised over $80 million in equity financing and has grown into the Boston, Pittsburgh, Baltimore, Washington DC and the New York City metro areas.

Matt DeSoto is the President and CEO of Harrisburg-based MITER Brands, a family of leading window and door brands designed for residential projects in the new construction and remodeling markets. In this episode, Matt talks about his experience working for Student Painters as a student at Penn State, enduring the Great Recession of 2008, how he and his team maintain top-quality products and service, as well as how he prioritizes giving back to the communities they work in through the MITER Foundation. Be sure to come to our upcoming LIVE podcast episode recording with honeygrow CEO & founder, Justin Rosenberg! Learn more and register: https://sched.co/1YQOk

B.J. Werzyn is the founder and CEO of West Shore Home, one of the largest direct to consumer home remodelers in the nation.
In this episode, B.J. talks about how he is revolutionizing a traditionally fragmented and tech averse industry. He talks through how West Shore Home mapped out the 67 processes of home remodeling, removed inefficiencies, and implemented streamlined processes empowered by technology to ultimately make the easiest, quickest, most stress-free customer experience.

We are taking a break this December, but we'll be back in late January with an episode featuring B.J. Werzyn, the founder and CEO of West Shore Home, one of the largest direct-to-consumer home remodelers in the nation. Listen to this episode for a quick preview of the interview. Happy holidays!