Dental Web Marketing 101 Ross Dunn

Your website is your practice’s identity online and it’s something you don’t want to take for granted. Website design goes far beyond just putting up a business description, contact information and some aesthetic elements. It involves strategic planning and implementation that makes use of high-level knowledge of digital marketing principles. First.Dentist founder Ross Dunn and VP of Marketing Andy Bernhart break these considerations down in another serial discussion. In this episode, they start off with development preparation, which is arguably one of the most important parts of the whole process. They also share some insights on what kind of content you should put up on your website, why video is the most effective in gaining the trust of potential clients, and what to consider when looking for a website design company to work with.

Once you’ve ensured that your practice is searchable, the next thing you need to be thinking about is how to land near the top of the search results. In the previous episode, the local SEO experts at First.Dentist have covered the first four steps in building a strong local online presence for dental practices. This time, founder Ross Dunn and VP of Marketing Andy Bernhart continue the discussion by tackling the importance of websites, citations, links, and regular Google My Business activity. Join in on this introductory dive into the principles of increasing online visibility and pick up some practical tips that will help you optimize your online presence for local searches.



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Local SEO is a major consideration when it comes to dentistry, largely because of the nature of the practice itself. When people see the need to search for dentists on their mobile devices, Google tends to assume that they’re looking for local hits, which they usually are. You want to be on top of those results to siphon those leads to your funnel, but how do you do that with all the noise that’s going on? Kicking of this new podcast with this must-listen episode, host Ross Dunn is joined by a fellow executive of his at First.Dentist, Andy Bernhart, who is the agency’s VP of Marketing. Together, they discuss four of the eight steps in creating a successful local presence online. Join in for some juicy information that you might want to start applying in your own practice.