Digi Gyaan Abhishek Sahu

Hello and welcome to another episode of Digi Gyaan. This is episode number 8 and in this ill be talking about the mistakes I did when I was starting out with setting up of my digital marketing agency back in 2017.

Mistake Number1: Not Focusing on one skill – Okay, so when I learned Internet Marketing I was like any other newbie who wants to be the full stack digital marketer. But the real Fact is you should be highly specialized in one Digital marketing skill if you really want to succeed. It may be in SEO, Copy writing, Facebook paid ads, Email Marketing etc.  You don’t need to be the jack of all, Master on none. In fact Focus on One Skill more and be specialized in that. But this does not mean you need to learn only one skill but I am making a point here learn everything but be the real master in one skill only.

Mistake Number2: Real Field Exposure- As a newbie, I just learned the digital marketing from various sources and opened up my own agency immediately after that without having the real experience of how to deal the actual clients in the market, what they actually want and how can we approach them. So the point I want to make here is always try to do internships first then only plan to setup your own venture.

Mistake Number3: Proper offline strategy: As a fresher in the marketing field I did not have a clue of how actually to approach the businesses in the local market and convince them to buy our services.  This really made be on the back foot and even after 3 months I was only had 3 clients. The point I want to made here is always study the behavior of the market first from where you want your clients and what they are actually struggling in the online marketing. Make a Plan and then only approach them

Mistake Number 4: Charging Too less: Since I just started with the new business. We planned to give various discounts to our customers and do cost to cost business for the time being. But this strategy really backfired and we lost so much of money and even customers after sometime. The point here I want to commit is Always work on Quality and make a strong presence of your brand that clients are willing to pay what you want from them.

Mistake Number5: Hiring of personnel: As a new Business I had a limited capital to invest. So I was really finding the personnel who can do multiple tasks and that too at the minimum salary. And you all know I failed in this too. I was not even able to get the satisfactory work from them and I lost a lot of money, Client and reputation. So the point you need to learn from this is always hire specialized people to get your work done. And if you do not have a big pocket which I know most of newbie don’t have , what you can do is look for some freelancers and only pay when you have something to get done. Fiverr is the best platform to look for the best freelancers.

Okay That`s all. I hope you have learned from my experience and you won`t commit them and play more safe. I hope you liked it. Write your feedback in the comment section below.  Okay Now I`ll see you in the next episode.

Hello and Welcome to another episode of Digi Gyaan. This is episode No 7 and in this we will try to cover the actual difference b/w Ad Sense Vs Affiliate Marketing. But before starting out with the difference few points should be consider like the Niche you are doing content & blogging about. Because it is very important in deciding what ways you can actually monetize it. For Example if you have a general news site Ad sense would be a better option but if you are blogging about some narrow niche like sports then affiliate marketing would be the best option.

Okay now we will see the actual difference between affiliate marketing and Ad sense.

Difference Number1: Google Ad Sense works on Pay per view and most often affiliate marketing programs allows you to earn on every successful sale only.

Difference Number 2: You need to Sign up for multiple affiliate channels if you want to promote multiple and differentiated products. But Google Ad Sense displays ads on your site based on your content and audience behavior automatically that means you don`t need to worry about.

Difference Number3: Nowadays earning from Ad Sense is more about getting organic reach and affiliate has been seriously become a paid marketing game, that means you need to spent on advertisements if you want to sell affiliate products.

Difference Number4: You can start earning from Google Ad Sense faster than affiliate marketing but the earning will be less if you do not have a good quantitative traffic.

Difference Number5: Sometimes if you give various advertisements spaces on your web page for Google ad sense it may be the possibility that you viewers find it difficult to navigate through your website., thus resulting in the increased bounce rate. But this would not be the case if you are doing affiliate marketing.

Okay so this is the basics differentiation between affiliate marketing and ad sense business models. We will cover them in details in our upcoming podcasts. I hope you liked it. I’ll see you guys in my next episode.

Hello and Welcome to another episode of Digi Gyaan. This is episode No 6 and in this we will talk about why to get a GST for your Business.

If you are working in any country you need to check out their taxation policies too and if you are liable to pay any tax or not.

Similarly in India you need to pay the Goods and service tax irrespective of your turnover when you are doing any online business. The most commonly GST Tax slap is 18% for e-commerce operations and other commissions but you need to check it before starting your business online. GST is almost a topic you can’t avoid if you are really very serious for your online venture.

Also for choosing payment gateway you mandatorily require a GST number. Also you should add GST number on your ad accounts wherever you r running advertisements, it may be on facebook, Google or any other. It will help you to get input Tax Credit while filing GST monthly.

And Yes, Make an Excel sheet to record the entries and calculation of how much u actually need to pay the GST.

So consult any CA now and get a GST number for your Business Today.

This is all for this episode. I’ll see you in the next one. Thank you.

Hello and Welcome to another episode of Digi Gyaan. This is episode No 5 and in this episode we are going to talk about the criteria’s of choosing the best suitable payment Gateway for your online business.

Number-1 Reputation in the market: This is the most important aspect you need to consider while choosing the payment gateway. Check their existing clients, their feedbacks and their social accounts. If you think it is good enough, go for it.

Number2: Currencies- If you have customers in multiple countries u need to also collect payments in multiple currencies. So do give a look on your payment gateway if it fits for your business.

Number3: Refund Policy: All Payment gateway does have different refund policies. So do read it completely and make your policy for refund on the same guideline to avoid future disputes.

Number4: Charge Back – Payment Gateway gives flexibility to the customers to raise a dispute regarding their payment. So you need to really give it a look else you may lose money in these dispute cases even if you are not at fault. These cases happens more in digital products.

Number:5 Plugin & scripts – If your website is running on any software such as woocommerce, OS commerce or any other kindly give a check whether the payment gateway works fine on these platforms or not.

Okay, so this is all for this episode. I’ll see u in the next one.

Hello and Welcome to another episode of Digi Gyaan. This is episode No.4 and in this we will be covering one facebook ad strategy that has helped me and many others to get an insane return on ad spent. We have been seeing that many influencers, you tubers and other e-com experts talk about 5$ per day on each adset. Observe it for 3 days and kill the non performing adset. People are getting the results from this strategy also. But more effective strategy that I have personally applied to my hundreds of adset is micro strategy. Make 1.5$ / 100 rupees per day on each adset. Try out to at-least 10-20 different broad audience sizes with different but interest and test it with at-least 5-10 different ads creative. You will start getting the results from first day itself. You can make as many adset with the same daily budget depending upon your total campaign budget.  Do not turn CBO on. You will get a good ROAS till your KPI`s are doing well.

Okay.So, this is all for this episode. See you in the next one.

Hello and welcome to the episode of Digi Gyaan. This is episode Number 3 and today in this episode we are going to talk about what is pod print on demand and how you can also start with this business model.