Digital Alchemy by ABEM L. Jean Palmer-Moloney

The Ideal Clients you attract to your business are looking for a desired result. They have been trying to get that result through some vehicle. Learn how the New Opportunity you offer can takes them out of the vehicle they're currently using and puts them into a new one.

When people are told they need improvement, it implies they've made bad decisions in the past. When people discover a new opportunity for the first time, they want to share it. Knowing why people crave new opportunities and how to build offers as new opportunities are keys to business success.

A small business owner needs to know why the color of water matters in sales and marketing. If your business is trying to stay afloat in an ocean of bloody competition, you are swimming in dangerous waters. Whether your business is large or small, new or established, you can get out of a red ocean by creating your own blue water! Listen to learn some proven strategies.

“Why should I buy from you?” The way you answer this question can make or break a sale. Your value proposition is the answer you need. It describes how your product or service solves/improves problems. It clearly states what benefits your customers can expect, and why customers should buy from you over your competitors.

There are a number of "Disaster Relief" options for business owners who have suffered financially because of the multi-layered impact of the Coronavirus pandemic. In this episode, I review some of the challenges for digital business owners trying to sort through support opportunities offered through two federal programs offered by the Small Business Administration.

There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not limited to the product/service, you separate yourself from the pack. In this episode, I'll use the example of how to turn the sale of a peanut butter sandwich into an incredible offer!