20 afleveringen
Strategy Supercharged - The home for changemakers in business Paul Sullivan
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Paul Sullivan is the founder of Digital BIAS, an award-winning product marketing agency and Strategy Supercharged, an online community for business changemakers who believe knowledge sharing advances us all and that what they can share is more powerful than who they are or what logo they work for. This podcast focuses on marketing, business development, technology and personal development for those that are involved in starting, running or developing a business.
If you would like me to cover specific issues, topics or growth subjects please email ps@strategysupercharged.com
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Navigating the Highs and Lows of Your Go-To-Market Strategy: Key Insights From Typeform's Journey
Embarking on a Go-To-Market (GTM) journey can often feel like a rollercoaster.
Dan Sandler, the Head of Commercial Partnerships at Typeform, sheds light on their experiences, offering valuable lessons for sales, marketing, RevOps leaders, and founders alike.
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How to Drive Early Stage SaaS Startup Growth with Madhav Bhandari
In case you were in doubt, one strategy stands tall and unshaken in the realms of fintech and SaaS: CONTENT is your greatest ally.
Listen and learn more about how you can use content to fuel growth from Storylane's Madhav Bhandari.
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How to drive customer growth and retention through customer success with Daphne Costa Lopes
HubSpot's Director of Customer Success, Daphne Costa Lopes, joins Strategy Supercharged to share her Eureka moments around customer success and why it's so powerful for businesses of all sizes.
You can learn more about her work and thoughts by checking out her This is Growth podcast.
Want more? Connect with your fellow executive and emerging leaders at strategysupercharged.com
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How to build a Product-Led Growth Strategy with Sandy Mangat
Sandy Mangat is the Head of Marketing at Pocus https://www.pocus.com/, a platform dedicated to enhancing product-led sales by identifying top opportunities and surface insights that help sales reps convert self-serve users to paid customers.
Sandy is a senior marketing and product marketing leader with 5+ years of experience in growth-oriented B2B technology startups and scaleups.
Expertise in developing a scalable go-to-market strategy for both pre-product market fit and scale-up companies, launching new products, and identifying new market opportunities.
Data obsessed marketer with strong analytic skills and a proven track record for building and scaling pipeline growth. A close partner for executive leadership to help develop product strategy and implement processes/programs for the product management function including roadmaps, customer advisory, product launch frameworks, and competitive intelligence.
Sandy shares her journey into PLG and discuss how and when to pivot whilst moving to a product-led business model.
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Product-Led Growth: How we did it...
Danny Villarreal, Head of Customer Success from Jungle Scout (https://www.junglescout.com/) will be sharing his experiences of moving from a sales-led organisation to a product-led organisation.
He will reveal the real issues, traps, workarounds and challenges that you will face and discuss how they overcame them whilst changing the culture of the business.
A must-attend for group members and newcomers alike who are busy running, building or pivoting in SaaS.
Jungle Scout is an Amazon Sellers Marketing and Sales platform that works with sellers from product research to launch and grow your Amazon business.
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Product Led Growth: How to Apply it Properly
Digital BIAS bring Ramli John Managing Director and co-founder of Product Led to a LinkedIn live discussion on how you should apply a Product Led strategy to your SaaS product or service.
He will discuss the approach you take, what you should look out for and also how you can upskill your team before you pivot to a product-led model.
Product Led is the biggest online e-platform and community of certified PLG practitioners and alongside co-founder Wes Bush, have seen thousands of SaaS professionals run through the online course and make significant changes to their respective businesses.
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