AIHospitalityInsights Are Morch

The purpose of digital transformation is to create transformation through value innovation working with people and technology in harmony making an exhilarating experience for everyone involved.

Your mindset is a set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feels, and behave in any given situation.



Digital Transformation is about people and technology working in harmony toward the common good of creating an experience that makes a lasting impact. Hotel leaders must have an understanding of how mindset impacts any transformation from within.



Listen to today's podcast and get more insight into the role of mindset in the hotel industry.

Welcome to the digiHotel podcast, where we explore mindset, innovations, and digital transformation in the Hotel Industry. I'm your host Are Morch. Now don't forget to subscribe to our podcast and stay tuned for more exciting episodes. Godspeed!

In this episode Are talks about identifying your hotels' new ideal customers/clients.  

You should not put your hotel in a position today where you are guessing who your next paying guest might be.  

We live in an unprecedented time today where hotels can't depend on their traditional market segments.  

Hotels have to start identifying WHO their new high quality, (high) paying customers/clients are.  

Make sure you first understand why you do what you do. Your WHY is critical for your new contributions that will impact and serve others. It will also help identify what inspires you and your hotel team today.  

More info from:

Are Morch - Digital Marketing Coach: https://aremorch.com  

Podcast: https://anchor.fm/are-morch

In this episode Are talks about the Digital Recovery Process.

The recovery process in itself will take time. Data from STR and AHLA indicates that travel will not return to the 2019 level until 2024.

As a result of this hotels has to focus on value innovation and a growth mindset in context with the digital recovery process.

Some of the core areas of this process will include;

1. Creating new Digital experience offers for hotels

2. Employee and Guest relationships for increased performance

3. Ongoing Reputation Management

In today's episode Are talks about how digital marketing values and digital marketing innovation helps with a.) Transition - managing evolving uncertainty b) Transformation - hospitality reimagined