Digital Cowboys Podcast A Digital Marketing and Growth Hacking Podcast by Cameron Francis and Sam Roshan

Are you struggling with your new startup? Here are some low-cost business development strategies from our experts Cameron Francis and Sam Roshan to help you and your business succeed. Find out when you listen to the 9th episode of the Digital Cowboys.

Show Notes:

Cold Call - 00:01:59:08
Each Customer Should Be A Testimonial or Case Study -00:07:16:09
Instagram Hashtags - 00:09:30:11
Twitter Hashtags - 00:14:15:06
Community Groups - 00:15:37:09
Collaborate With Complimentary Businesses (Strategic Partnerships) - 00:16:44:23
Content Marketing (Educational/Entertaining) - 00:17:53:01
Blog - 00:18:41:10
Cold Email - 00:20:51:24
Gear Your Website For Leads/Conversions - 00:21:31:24
Webinars - 00:22:29:25
Hustle - 00:26:06:15
Network, Network, Network - 00:28:19:06
Give Shit Away - 00:32:05:09
Leave Flyers Strategically At Places - 00:34:31:23
Tell Your Story - 00:35:31:07
Be Different - 00:36:05:20

Learn how to increase your website traffic through video content! Master the art of optimising videos for YouTube with Cameron Francis and Sam Roshan as they discuss how to use tags wisely, create strong call to actions and develop video concepts based on customer value, including pro-tips for small to medium business owners. Tune in to learn more in this episode of The Digital Cowboys.

Show Notes:

- Keyword Research - 00:02:03:27
- Keyword Tool.io - 00:03:38:19
- YouTube Video Maker - 00:04:50:11
- Create an Optimised Title - 00:06:05:14
- Use Tags Wisely - 00:08:11:12
- Create a Full Description - 00:08:54:10
- Create a Strong Call to Action - 00:10:51:08
- Develop Video Concepts Based on Customer Values - 00:12:44:06
- Repurposing Video Content - 00:13:40:25

Now that you have your website up and running, what's next? Our experts Cameron Francis and Sam Roshan present more tricks and tips on optimising your business page in this Master Class episode of the Digital Cowboys.

Show Notes:

-Keyword Research - 00:02:27:06
-Title Tag - 00:04:23:04
-Meta Description - 00:06:11:15
-URL - 00:08:59:09
-Content - 00:10:06:18
-Add Multimedia To The Page - 00:12:59:22
-H1 H2 Tags - 00:14:58:06
-Page Speed - 00:16:09:21
-Slash Bounce Rate - 00:17:51:21
-Social Media Sharing Buttons - 00:18:07:05

Planning to launch a mobile website for your business? Learn about what you should and shouldn't do when optimising your website for mobile devices as Cameron and Sam discuss Buttons, Forms, Key Touch Interactions and Product Images for mobile sites. Learn it all in this episode of The Digital Cowboys.

Show Notes:

- Buttons and Call to Actions - 00:01:23:24
- Mobile Maps With Directions - 00:02:26:17
- Your mobile site's text is legible and readable - 00:03:19:26
- Collapsible content and image -sliders - 00:04:32:00
- Your key touch interactions are easily accessible - 00:05:40:29
- Easy Navigation - 00:06:00:19
- Video content - 00:06:23:27
- All non-essential elements are in the footer - 00:07:47:01
- Your Imagery Doesn't Contain Any Text - 00:08:19:22
- Your Imagery Is In HD / Retina Quality - 00:08:43:23
- Your Product Images Are Large - 00:09:01:16
- Your Image Gallery Is Presented As A Swipeable Carousel - 00:09:24:28
- Link to the full desktop site - 00:09:42:03
- Back to the Top Button - 00:10:25:18
- All Forms Use Custom Input Types - 00:10:48:00
- Your Forms Do Not Use Auto-Correct or Auto-Capitalise Options - 00:11:12:18
- The Importance of Mobile Website Optimisation - 00:11:38:18
- Don't Put Popups On Your Website - 00:12:02:17

Discover the simple ways of optimising your business webpages through the use of the Google Search Engine Results Pages in this episode of the Digital Cowboys with Cameron Francis and Sam Roshan.


Time Stamps:

-- Competitor Research - 00:02:32:05
-- Keyword Research - 00:03:53:29
-- Content Research - 00:05:55:21

Worried about email spoofing and data hacking of your websites? In Episode #5 of the Digital Cowboys, Cameron Francis and Mark Cohane from SecurityShift.com discuss email hacking, application whitelisting, relying on hosting companies and the risk-based approach to information technology security. Tune in to learn more about cyber security for your business.

Show Notes:

Risk Based Approach to IT Security - 00:04:01:26
Have an understanding of you business - 00:08:08:07
Hosting for small to medium businesses - 00:14:27:07
Backing up websites - 00:15:47:10
Email security - 00:18:00:05
Application Whitelisting - 00:45:22:18
How do you know if your site's down - 00:59:59:24
Should business owners rely on the hosting companies - 01:02:30:25

Resources mentioned:
securityshift.com
risky.biz