Direct Approach with Wayne Moorehead Direct Selling News

This episode of Direct Approach highlights the field recruitment strategies you need right now. Host Wayne Moorehead and fellow industry experts Heather Chastain and Brett Duncan unpack the underlying issues behind the channel’s stagnant growth. Old recruitment philosophies aren’t getting the results we want, and companies are looking for strategies that ignite and empower their field. Wayne, Heather and Brett will share the success strategies you need to stop the stagnation. PLUS—their favorite moments and key takeaways from DSU—it’s all on the Direct Approach!

Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Kenya shares invaluable insights into Omnilife's strategic approach, rooted in cultural understanding and personal connections. From their founding vision to innovative marketing strategies, learn how authenticity and hard work pave the path to success in Latin America and beyond. Tune in now to gain exclusive access to Kenya's expertise and unlock the keys to thriving in the world of direct selling!

Join David Brown and Ryan Thompson, Co-Founders and Co-CEOs of ACTIVZ, on "Adapt and Localize: Keys to Global Growth in Direct Selling." Launched in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico. 
Omnichannel and multinational, ACTIVZ is growing rapidly. In this episode, discover their international expansion strategies, personalized approaches and tech tools that catapulted them onto an elite list of direct selling organizations with four consecutive years of revenue growth! 🚀
David and Ryan share how they successfully launched and expanded internationally, prioritizing relationships and adapting to local cultures. Learn the importance of personalized approaches, omnichannel marketing and innovative tech tools. Whether you're new to direct selling or a seasoned executive, this episode serves as an incredible startup case study, offering invaluable insights to elevate your global expansion strategy.
Don't miss out on mastering strategies to boost sales, enhance your approach and drive profitability!
 

In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellness Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and the transformative power of genuine collaboration in marketing. Brandi emphasizes the strategic value of embracing uniqueness, involving stakeholders in decision-making providing listeners a unique view into Amway's global brand growth strategies.

Nick Johnson, Medifast's Chief Field Operations Officer and OPTAVIA's President, reveals insights on steering an organization towards a unified brand and business model amidst unprecedented market changes in the category of weight management. Learn from Medifast's evolution to OPTAVIA-centricity, operational shifts, and Nick's "buffalo" strategy for overcoming challenges. This discussion provides an inside look at change management across people, process and technology.
 

In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John's journey is both inspiring and relatable. This episode delves into John's strategies for navigating industry shifts, with a focus on simplification, technology adoption, and cultivating a vibrant company culture. With a field dominated by young entrepreneurs–84% of their field are 18 to 34 years old–John shares actionable insights for engaging this demographic effectively.