Doqaru Sofa Chats Doqaru

In this podcast, Sarah Downs invites Ben Leonard to present on the opportunities to drive sales through E-Commerce strategies. Ben is a classic millennial entrepreneur who started his first business from a laptop at home grinding away in his spare time. He went on to grow a 7-figure brand and achieved the holy grail exit after 3 years.


The content is followed by a Q&A with the audience creating a live time discussion on the topic.  If you’d like to know more about Ben and his business please visit his website http://www.benleonard.pro

In this episode, Yekemi Otaru introduces Matt Hughes, King of Video.
If you're thinking about doing more videos for your business or personal brand, this video is for you. Matt Hughes has been helping businesses and entrepreneurs to build confidence with video. Matt has been making video professionally with his video production company Kinetal since 2013, during this time he has travelled the world making video for some of the largest tech companies as well as SME’s and Owner Managed businesses.

After a few years behind the camera, he decided it was time to step in front and he created his personal brand King of Video.
King of Video enabled Matt to help small business owners and Entrepreneurs get started making video using just their mobile phone, through Mentorship, Strategy Calls, Online Training and Courses, Matt has helped hundreds of people improve their Confidence, Consistency, Clarity and Focus as they step into the world of Video.

In this episode, Anja appears as a guest with Yekemi Otaru.

Anja Peter is a Graphic Designer and Branding Consultant based in Aberdeen, Scotland. She joins us on this webinar to talk about the role of branding in business success and she gives the example of the Doqaru brand. All elements of a brand come together - logo, colours, imagery and tone of voice - to make a brand identity. Anja covers each step and provides actionable steps for business owners, business leaders and marketers looking to brand a new business or refresh an existing brand.

Anja owns Creative Communication and works with technology, food & drink and oil and gas companies.

14% of startups/startup ideas fail due to poor launches or marketing. And only 24% of products are successfully launched i.e. actually generate any revenue.

In this podcast, Yekemi Otaru, Co-Founder at Doqaru, covers the key considerations for launching a business. She highlights 3 main types of launches: Rocket, Pilot & Community. Some of these approaches are used by companies like BrewDog & PingGo. 

Listen to ideas on what you need to consider before launching your idea.

About Yekemi:
Yekemi is a serial entrepreneur with a background in Petroleum Engineering, Technical Sales & Strategic Marketing. A bestselling author and named one of 40 under 40 business innovators by Scottish Business News in 2016, she now co-owns Doqaru Limited, a sales and marketing consultancy based in Aberdeen, Scotland. Her 15-year experience spans companies like Schlumberger, GE & Lloyd’s Register. She works with start-ups, SMEs and large corporate organisations in the Oil & Gas and technology sectors. Over the past 4 years, she has supported over 50 companies in driving sales and strategic marketing objectives.

Our third episode of the series is hosted by Yekemi Otaru.

If events and networking have been your #1 source of sales leads, these times really suck!

I've had conversations with several business leaders and salespeople.

"How do we keep engaging with offline contacts now?"

This topic will benefit you if you’ve typical being using events and networking to drive sales. It’s time to make that conversation and relationships online.

You’ll learn:

💥Why engaging online is easier than you think
💥How to go from zero engagement to adding value
💥What you can do NOW to start getting results

On the second webinar in this series, we will discuss how to prospect using LinkedIn for the Oil & Gas Industry.  Hosted by Sarah Downs, some of this content will be generic but we focus more specifically on the sector from time-to-time calling on our experience. This would also be relevant to other B2B that are technical and/or have a complexed sales cycle with multiple buyers.  Doqaru have helped a number of companies in the industry to build their strategy around LinkedIn over recent years.

You can use this content to either kick-start or enhance the way you are using LinkedIn to prospect.  I’m going to cover current statistics, why you should be using LinkedIn if working in the sector, how to get focussed and some key points you should be thinking about.  

If you are ready to take action please get a pen and paper at the ready and listen in.