41 min.
Driving Sustainable Growth: ABM and RevOps Tips W/ Advisory Leader at Insight Partners, Pablo Dominguez The RevOps & ABM Alignment
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- Marketing
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO?
Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions.
00:00 Introduction and background06:54 Applying Lean Methodology in GTM9:33 How Insight Partners Work with Companies15:45 Finding GTM Fit25:19 The Ultimate Metric in ABM28:14 Experimentation and Iteration in ABM29:33 RevOps Pre-IPO vs Post-IPO37:45 Leveraging AI in Marketing and RevOps
Connect with Pablo Dominguez:
LinkedIn | Webpage
Connect with Romeo:
LinkedIn | Webpage
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO?
Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions.
00:00 Introduction and background06:54 Applying Lean Methodology in GTM9:33 How Insight Partners Work with Companies15:45 Finding GTM Fit25:19 The Ultimate Metric in ABM28:14 Experimentation and Iteration in ABM29:33 RevOps Pre-IPO vs Post-IPO37:45 Leveraging AI in Marketing and RevOps
Connect with Pablo Dominguez:
LinkedIn | Webpage
Connect with Romeo:
LinkedIn | Webpage
41 min.