1 u. 6 min.

E16: Lee Wilcox and Adam Barrie at Electric House on live streaming the Mars landing on TikTok Mad Influence

    • Marketing

Lee Wilcox and Adam Barrie, founders of Electric House and On The Tools, join Mad Influence to talk about what it’s really like running a successful business with your best friend, and how they streamed the Mars landing live on TikTok to 100,000 people. We delve into their journey from being broke to employing 100 people and how their attitudes to supporting mental wellbeing and inclusion have evolved over time. We talk about silly topics like their favourite failed business ventures, and serious ones like why people in construction are 3 times more likely to commit suicide. We discuss if it's ever OK to use humour to tackle problems like these, how trolls can actually be quite helpful, and why your employees make the best influencers.

If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow.

Key topics


The journey from failure to success

TikTok and the UK Space Agency partnership

Content publishing

Creating a successful business with no money

Building influencers in house

Adapting to changing plans

The construction industry

Mental wellbeing

Diversity and inclusion

Using humour to tackle serious messages

Dealing with trolls

Using employees as influencers


Where to find us

Guests: Search Lee Wilcox and Adam Barrie on LinkedIn or @electrichouseuk, @theelectricceo and @adam_barrie on Twitter

Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/

This episode was recorded remotely with music by Joseph McDade

Lee Wilcox and Adam Barrie, founders of Electric House and On The Tools, join Mad Influence to talk about what it’s really like running a successful business with your best friend, and how they streamed the Mars landing live on TikTok to 100,000 people. We delve into their journey from being broke to employing 100 people and how their attitudes to supporting mental wellbeing and inclusion have evolved over time. We talk about silly topics like their favourite failed business ventures, and serious ones like why people in construction are 3 times more likely to commit suicide. We discuss if it's ever OK to use humour to tackle problems like these, how trolls can actually be quite helpful, and why your employees make the best influencers.

If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow.

Key topics


The journey from failure to success

TikTok and the UK Space Agency partnership

Content publishing

Creating a successful business with no money

Building influencers in house

Adapting to changing plans

The construction industry

Mental wellbeing

Diversity and inclusion

Using humour to tackle serious messages

Dealing with trolls

Using employees as influencers


Where to find us

Guests: Search Lee Wilcox and Adam Barrie on LinkedIn or @electrichouseuk, @theelectricceo and @adam_barrie on Twitter

Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/

This episode was recorded remotely with music by Joseph McDade

1 u. 6 min.