E19: Lauren Ashcroft at UltimateYou on helping people achieve their goals across the globe Mad Influence

Lauren Ashcroft, the founder of UltimateYou, joins Mad Influence to talk about how she launched a globally successful business in the middle of the pandemic, to help people realise their ambitions. We talk about her journey from being made redundant to creating a set of products that have been reviewed by Women’s Health as having ‘life-changing powers.’ We also discuss her U-turn from a planned career in law, how she dealt with the knockbacks of unemployment, and what she’s truly learnt from her first year in business. We chat about her successful Kickstarter campaign and which unexpected channel turned it viral. Lauren also tells me about the genuine highs and lows of being a founder, why she thinks living abroad is fundamental to personal development, and the differences between a growth and fixed mindset.



Where to find us:

Guest: linkedin.com/in/lauren-ashcroft/ @ultimateyouplanner on Instagram and TikTok

You can buy your own UltimateYou planner at uyplanner.com

Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/



Books we talked about:

Shoe Dog by Phil Knight

Mindset by Carol Dweck

Miracle Morning by Hal Elrod



Key Topics:

Goal setting and direction

Fixed mindset vs growth mindset

The biggest mistakes made starting a business

The power of reading

Unemployment and surviving redundancy

Overcoming self-doubt

Morning routine

Being true to yourself

Overcoming your ego

Kickstarter campaigns

Getting funding to start a business



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This episode was recorded remotely with music by Joseph McDade