eCommerce Badassery

Jessica Totillo Coster
eCommerce Badassery

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com

  1. 24-12-2024 · BONUS

    Happy Holidays & Get a Jumpstart on Planning for the New Year!

    Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!    Keep scrolling for all the links!   The Episodes Mentioned 307. High-Impact Projects for Q1 https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/   305. What the Election Results Mean for Product-Based Business Owners https://ecommercebadassery.com/2025-trump-policies-product-business/   93. All the Ways to Grow Your Business https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/   199. Shift This in Your Marketing: Focus on One Product https://ecommercebadassery.com/how-to-focus-your-ecommerce-marketing-strategy/   193. How to Create an Omnichannel Marketing Campaign https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/   127. How to Sell Out Your Next Product Launch https://ecommercebadassery.com/how-to-launch-ecommerce-product/   255. Why Big Profits Don't Equal Big Profits with Ellie Lum https://ecommercebadassery.com/the-cost-of-hiring-a-team-ecommerce-business/   224. Why It's Okay to Ignore Conventional Wisdom https://ecommercebadassery.com/ignore-conventional-wisdom/   The Courses Email Badassery https://ecommercebadassery.com/email-badassery/   Shopify Secrets https://checkout.ecommercebadassery.com/shopify-secrets   Shopify Badassery https://ecommercebadassery.com/shopify-badassery/   Ai Brand Brief https://ecommercebadassery.com/brandbrief/   Get on the Email List https://ecommercebadassery.com/freestuff   The Full Podcast Database Check out the eCommerce Badassery Podcast searchable database & filter by Q4! https://ecommercebadassery.com/database   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

    10 min
  2. 03-12-2024

    307. Stop Procrastinating: 10 High-Impact Projects to Boost Your eCommerce Growth

    Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we’re tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we’re diving deep into the tasks that will make the biggest difference in your growth. You don’t have to do all the things—just the right ones. Tune in to learn how to prioritize, take action, and set your eCommerce business up for success. Plus, discover the tools and resources that can help you every step of the way.   _______   Get on the Email List https://ecommercebadassery.com/freestuff _______   Full Episode Show Notes http://ecommercebadassery.com/307   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

    39 min
  3. 19-11-2024

    306. How I’m Leveraging AI—and Helping My Students Do the Same for Their eCommerce Businesses

    I used to be skeptical about AI tools like ChatGPT—sure, they were fine for getting started, but the results often felt robotic and uninspired. Fast forward to today, and I’m fully on board. In this episode, I’m sharing how I’ve learned to harness the power of AI to create content that actually sounds like me, analyze data like a pro, and save serious time in my business. What You’ll Learn: Why AI tools like ChatGPT are better than ever for content creation—when you know how to use them right How to use AI for research and ensure you’re working with the most accurate, up-to-date information. Creative ways to use AI for data analysis, from Facebook ad performance to customer insights. Quick tips to train ChatGPT and make it your ultimate eCommerce assistant   _______   Get on the Email List https://ecommercebadassery.com/freestuff _______   Full Episode Show Notes http://ecommercebadassery.com/306   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

    18 min

Trailer

Info

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com

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