eCommerce MasterPlan eCommerce Podcast Network

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.
They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. 
Hit PLAY to hear: 
Shifting from charity work to eCommerce The challenges of making products ethically Sustainability as the foundation of the business Scaling the business and how this affects building the team How personalization makes for better customer service 
Key timestamps to dive straight in: 
[03:29] Life-changing pivot driven by underwear necessity discovery. 
[10:03] Creating a strategic fashion business with inclusivity. 
[13:05] Advantage in sustainability without greenwashing or retrofitting. 
[15:15] Anticipating future trends with unique selling proposition. 
[20:55] Transitioning from freelancing to employing full-time staff. 
[24:01] Managing business operations and customer relationships efficiently. 
[25:38] Sarah’s Top Tips! 
Full episode notes here: https://ecmp.info/492
Contact SHOPLINE >>> https://ecmp.info/shopline

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Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.
Get involved >> https://ecmp.info/500


This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses.
She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing. 
Hit PLAY to hear: 
The importance of data in any business Why there should be a balance between customer acquisition and retention How influencer and loyalty programs work hand-in-hand The challenges that come with working in silos Why there’s a need for continuous testing, learning, and adaptation 
Key timestamps to dive straight in: 
[05:40] Coggles: Luxury boutique supporting up-and-coming brands. 
[08:54] Understanding and defining your customer is crucial. 
[12:22] Focus on quick wins, prioritize projects efficiently. 
[16:05] Loyalty programs to retain customers can boost sustained growth. 
[17:58] Influencer loyalty drives successful business growth. 
[22;29] Test and learn, and stay on top of trends. 
[23:50] Natalia’s Top Tips! 
Full episode notes here: https://ecmp.info/491
Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually. 
Hit PLAY to hear: 
Plus by Design’s focus on plus-size fashion How product quality and fit are key factors in the industry Danielle’s strategy for reaching more customers through wholesale What online retailers can do to enhance customer experience Building and leveraging customer loyalty 
Key timestamps to dive straight in: 
[05:28] Vikki Vi brand - classic, loyal, professional, customer. 
[08:47] Customers value choice, but struggle with availability. 
[11:29] Scaling up clothing sizes requires thoughtful fit. 
[16:34] Maximizing customer loyalty through various strategies discussed. 
[17:14] Taking loyalty for granted, embracing VIP program. 
[19:31] Danielle’s Top Tips! 
Full episode notes here: https://ecmp.info/490
Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024. 
Hit PLAY to hear: 
The importance of CRM in eCommerce How to start building your CRM strategy Going about doing a CRM audit Why negotiation is an crucial CRM skill The role of the team and leadership in CRM 
Key timestamps to dive straight in: 
[03:32] Nicky’s eCommerce journey. 
[07:36] Cost per acquisition is going up; focus on retaining existing customers. 
[09:05] Get into SMS and get your strategy right. 
[14:03] Assess strategy, reporting, team, tech, and delivery. 
[16:13] Optimising supplier relationships to maximize budget efficiency. 
[19:20] Team collaboration and involvement in decision-making crucial. 
[20:52] Nicky’s Top Tips! 
Full episode notes here: https://ecmp.info/489
Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.
Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. 
Hit PLAY to hear: 
How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN 
Key timestamps to dive straight in: 
[04:12] Evolution from showcasing to facilitating commerce for artisans. 
[08:56] Strong alignment and connection in founding team. 
[09:55] Business grew from 4 to 17 people. 
[14:40] Testing operational activities before crowdfunding decision. 
[18:38] Pop-ups engage with people, build brand. 
[20:19] Listen to Costanza’s Top Tips! 
Full episode notes here: https://ecmp.info/488
Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip


This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/