eCommerce Profits Podcast Joshua Chin

Welcome back to the eCommerce Profits Podcast! In today's episode, I'm excited to dive deep with Richard Nilsson, the CEO and founder of MyPetGo. Richard transitioned from the tumultuous world of digital media to revolutionize the pet industry with innovative technologies and partnerships.
Key Highlights:
- Journey from Media to Pet Tech: Richard navigated intense competition and cash flow challenges in digital media before pivoting to the booming pet sector.
- About My Pet Go: The company aims to improve pet health and longevity through cutting-edge wearables and AI-driven data insights.
- Zero Customer Acquisition Cost: Learn how MyPetGo leverages B2B collaborations to achieve zero customer acquisition costs.
- Innovative Pet Wearables: Discover the hurdles faced by pet wearables and MyPetGo's unique solutions focusing on health markers like heart rate, pulse, and respiration.
- Market Potential: We discuss the exciting market potential for pet insurance and the future of pet tech.
Join us as Richard shares his unique business strategies and insights. Stay tuned for an in-depth look at how MyPetGo is not just another pet wearable, but a data-centric powerhouse set to transform pet care globally.
 
Timestamped overview
00:00 Feeling like a misfit in corporate world.
06:08 Stockholm lifestyle, online magazines made regular folk glamorous.
09:28 Early pioneer in digital publishing and ad solutions.
12:46 Deal changed, founders renegotiated, hard to compete.
14:32 Budget shifted to social media, harnessing data.
19:58 Limits on wearable technology for pets discussed.
23:06 Using BCG for monitoring furry animal physiology.
25:51 Triage image, sensor and behavior for pets.
28:53 Vets need digital tools for streamlined care.
31:34 Whoop and Oura focus on sleep and exercise.
34:04 Focus on wellness, infuse AI in veterinary medicine.
38:38 GPS technology not the primary focus, partnerships key.
42:05 Data-driven model partnering for sustainable growth.
45:02 Customer growth through one by one approach.
50:49 Big investment in exclusive data for AI.
54:19 Build, invest, acquire outside traditional fundraising methods.
56:35 Morning meditation combats anxious feelings, sets positive tone.
59:08 Contact Richard Nilsson on LinkedIn for collaboration.

Eric Siu is the Chairman of Single Grain, a digital marketing agency driving scalable and predictive revenue growth. As an investor and advisor to Fortune 500 companies and venture-backed startups, he founded Leveling Up, a business and personal growth blog. Eric is also the author of the book Leveling Up and hosts the Leveling Up podcast, where he dissects growth levers to help businesses scale.
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William Harris is the Founder and CEO of Elumynt, an ecommerce growth agency focused on profit via hyper scaling. Elumynt has been featured in Inc. and is an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He’s also published over 200 articles about the ecommerce space in Entrepreneur, Fast Company, Shopify, and more.
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Ben Leonard is an ecommerce consultant and the Co-founder of Ecom Brokers, a UK-based ecommerce brokerage that helps companies sell their businesses for an optimal price. Ben has been an entrepreneur since 2016 when he founded Beast Gear, a fitness equipment company that he grew to seven figures. After selling his business in 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he was named the Emerging Entrepreneur of the Year by Elevator Awards.
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Ecommerce broker Ben Leonard notes that the most frequent mistake business owners make when exiting is determining a price based on brand goals. Selling depends mainly on a potential buyer’s requirements, so it’s imperative to structure your business accordingly. When positioning your company, you must consider five interrelated factors: brand identity, growth and profitability, risk, transferability, and documentation. Branding influences the other constituents, so developing quality products and understanding your target audience promotes longevity, decreases risk, and facilitates a seamless transfer to a buyer’s existing system.
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Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including Deep and Sassy, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about ecommerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct.
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Sam Olawale is the Founder of DigitalSuperSystems, a transformation-focused consulting agency specializing in scaling systems and helping people reach their full potential. As a keynote speaker, he focuses on talent development, B2B, ecommerce, business consulting, direct sales, branding, and digital marketing. Sam is also a board member of Meetgeek.ai, a meeting transcription software.
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