33 afleveringen
Email After Hours: The Podcast for Email Senders Sender Score Powered By Validity
-
- Zaken en persoonlijke financiën
Welcome to Email After Hours by Sender Score, powered by Validity.
By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
-
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.
-
Reading Between the Lines: The Art of Accessible Email Design and Content
In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns.
They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience. -
5 Stats Email Marketers Need to See in 2024
In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more.
(PS: To read the full report, visit: bit.ly/3TRQCAx) -
Booking a Ticket to Email Success with Ice Travel Group
To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group.
He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more. -
Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss
In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them.
-
Love in the Inbox: Valentine’s Day Email Strategies That Work All Year Long
In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.
Top-podcasts in Zaken en persoonlijke financiën