52 min.

Encore: We Are What We Wear The Psychology of Blue Jeans We Are What We Buy

    • Marketing

Many products play a key role in defining who we are – even if they are just everyday things.

Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that.

  • Dr. Michael Solomon

Many products play a key role in defining who we are – even if they are just everyday things.

Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that.

52 min.

  • Dr. Michael Solomon

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