Your business should do more than make you money. It should be a source of joy, love, happiness, fulfillment, and excitement. If it isn't, it's not "working." Dan Mendilow and Sophie Kessner break down their business models and show us how they do business and marketing, including the plans that they built to support their revenue and lifestyle goals. Noting that there are common pitfalls in building a business that can lead you to make money at the cost of happiness, they go into the most common ones we see in entrepreneurs so you can avoid them and build a business that really "works" for you.
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