1 u. 4 min.
Ep #9 - Diana Costantini - Creativity outside of work Particular
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- Marketing
Are you curious about the intersection of art and business, and how to maintain your creative spark in a corporate role? Our guest, Diana Costantini, the Head of Creative at the Australian Broadcasting Corporation (ABC), offers compelling insights into merging creativity with corporate responsibilities.
Despite leaving school at 15 and growing up in a small town with limited creative outlets, Diana shares her journey into the creative field, her passion for media, branding and campaign work, and how she carved out space for her own artistry in a corporate world.
Throughout the episode, we unpack the delicate dance of balancing personal creativity and the demands of a commercial environment. Diana shares how she used the lockdown as an opportunity to expand her art forms, from collage work to ceramics and painting. She also talks about the importance of getting feedback from the market and balancing her creative pursuits with other responsibilities.
Plus, you'll hear about the value she places on setting aside time for personal creativity, both for herself and her team at ABC. Finally, we delve into the success of ABC's creative campaigns, such as the award-winning ABC 90th campaign which Diana led. She opens up about the challenges of transitioning to digital audience navigation and producing work within budget constraints. You won't want to miss her insights on how she handled the shift to digital, defended bold concepts, and found creative fulfilment within her work. Listen in, get inspired, and discover how you too can foster creativity within your own work and beyond. Diana’s artworks can be seen on Instagram https://www.instagram.com/loveartaus/
(0:00:00) - Creativity in Corporate Role
(0:14:58) - Balancing Art and Business
(0:22:01) - Balancing Work and Creative Passion
(0:29:14) - Encouraging Creativity and Finding Fulfilment
(0:38:50) - Australian Broadcasting Corporation's Creative Campaigns
(0:46:34) - Transition to a Digital Audience Navigation
(0:59:48) - Creative Campaign
Our SubStack newsletter: https://particularpodcast.substack.com
Links:
Diana Costantini
ABC Made
Podcast:
Instagram
References:
ABC - Yours for 90 years
ABC - iview Puppets
Book - How to Be an Artist by Jerry Saltz
Series - The Andy Warhol Diaries
Campaign - FitChix
Email us your stories and insights: hello@particularcreatives.co.uk
Hosted on Acast. See acast.com/privacy for more information.
Are you curious about the intersection of art and business, and how to maintain your creative spark in a corporate role? Our guest, Diana Costantini, the Head of Creative at the Australian Broadcasting Corporation (ABC), offers compelling insights into merging creativity with corporate responsibilities.
Despite leaving school at 15 and growing up in a small town with limited creative outlets, Diana shares her journey into the creative field, her passion for media, branding and campaign work, and how she carved out space for her own artistry in a corporate world.
Throughout the episode, we unpack the delicate dance of balancing personal creativity and the demands of a commercial environment. Diana shares how she used the lockdown as an opportunity to expand her art forms, from collage work to ceramics and painting. She also talks about the importance of getting feedback from the market and balancing her creative pursuits with other responsibilities.
Plus, you'll hear about the value she places on setting aside time for personal creativity, both for herself and her team at ABC. Finally, we delve into the success of ABC's creative campaigns, such as the award-winning ABC 90th campaign which Diana led. She opens up about the challenges of transitioning to digital audience navigation and producing work within budget constraints. You won't want to miss her insights on how she handled the shift to digital, defended bold concepts, and found creative fulfilment within her work. Listen in, get inspired, and discover how you too can foster creativity within your own work and beyond. Diana’s artworks can be seen on Instagram https://www.instagram.com/loveartaus/
(0:00:00) - Creativity in Corporate Role
(0:14:58) - Balancing Art and Business
(0:22:01) - Balancing Work and Creative Passion
(0:29:14) - Encouraging Creativity and Finding Fulfilment
(0:38:50) - Australian Broadcasting Corporation's Creative Campaigns
(0:46:34) - Transition to a Digital Audience Navigation
(0:59:48) - Creative Campaign
Our SubStack newsletter: https://particularpodcast.substack.com
Links:
Diana Costantini
ABC Made
Podcast:
Instagram
References:
ABC - Yours for 90 years
ABC - iview Puppets
Book - How to Be an Artist by Jerry Saltz
Series - The Andy Warhol Diaries
Campaign - FitChix
Email us your stories and insights: hello@particularcreatives.co.uk
Hosted on Acast. See acast.com/privacy for more information.
1 u. 4 min.