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Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.

Euromonitor Podcasts Euromonitor International

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Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.

    Using Consumer Insights to your Advantage: How Social Media is Influencing Shopping

    Using Consumer Insights to your Advantage: How Social Media is Influencing Shopping

    Social media is ever pervasive and has changed the way consumers are buying products and making shopping decisions. Join our Local Product Marketing Lead, Danielle Brouwer and Research Consultant, Amrutha Shridhar, as they discuss authenticity on social media and which type of consumer is most likely to be influenced by social media marketing.

    • 5 min.
    Using Consumer Insights to your Advantage: Is Plant-Based Here to Stay?

    Using Consumer Insights to your Advantage: Is Plant-Based Here to Stay?

    What is the plant-based movement and is it here to stay? Is the global population really eating less meat? Join Food and Nutrition Consultant, Trishna Shah and Research Consultant, Amrutha Shridhar as they answer these questions as well as discuss the driving forces within the plant-based movement and which types of consumers these products are most likely to appeal to.

    • 8 min.
    Fashion Friday: Is Japan Isolated from the Global “Natural” Trend?

    Fashion Friday: Is Japan Isolated from the Global “Natural” Trend?

    Japan is a unique country where functionality and added value is a strong selling point, especially in the beauty and food industries. But quite opposite from the rest of the world, natural and organic trends are largely underdeveloped in the country. This is largely because many Japanese consumers pride themselves on purchasing products that are made in Japan, and therefore don’t question the quality or safety of those products. There has been a recent push on manufacturers by the government to begin promoting natural products, but it will take time to convince Japanese consumers that the higher price point of these products is worth it.

    • 7 min.
    Global Wealth Outlook in 2020

    Global Wealth Outlook in 2020

    Global macroeconomic conditions have a huge correlation and impact on income and wealth gains of ultra-high net worth, high net worth, and affluent individuals. Businesses seeking to win the high net worth market will need to understand how global economic growth and different economic scenarios will impact this consumer segment and their wealth. This podcast explores the global wealth outlook and the impact a global downturn would have on this outlook.
     

    • 7 min.
    Using Consumer Insights to your Advantage: Is Private Label Making a Comeback?

    Using Consumer Insights to your Advantage: Is Private Label Making a Comeback?

    Private label brands have been overlooked in the beauty and personal care space in the past. They were often perceived a cheap copy-cats, but are now growing in popularity and even challenging well-established players, not only in traditional grocery retailers but also in drugstores, beauty specialists and online platforms. Join Senior Analyst, Gabriella Beckwith and Research Consultant, Amrutha Shridhar as they talk about opportunities and trends within private label beauty products, with specific focus on premiumisation, convenience and ethical living.


     



     

    • 9 min.
    Connectivity and Disposable Hygiene: Challenges to “Smart Diaper” Adoption

    Connectivity and Disposable Hygiene: Challenges to “Smart Diaper” Adoption

    With the advent of smart homes, it’s not a stretch that smart technology would be applied to disposable hygiene. Currently, smart disposable hygiene products are available for both adults and babies. For adults, these products are marketed towards healthcare providers and professional caretakers and meant to help detect early health issues. For babies and parents, smart disposable hygiene products can detect when a baby needs a change and can help monitor sleep patterns. This technology comes at a price that may turn away all but upper class parents, however.


     



     

    • 12 min.

Klantrecensies

Frns-production* ,

Love the Strategic insights!

I love Euromonitor Podcasts, it brings very interesting consumer good stories from around the world!

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