Event Promoter Podcast - By Event Vesta Craig Heron

Learn expert tips for creating strategic branding that makes your events stand out, with Jason Gierl of Insect Hobby Design Co.

Jason shares his decades of expertise on event branding and design. Discover how to:
[00:02:00] Develop a distinct brand identity and voice tailored to your audience
[00:08:15] Elevate the event experience through immersive, wow-factor design
[00:29:00] Leverage limited edition merch and exclusives
[00:20:30] Decide between hiring an in-house team vs agency

Read the full blog post here: https://info.eventvesta.com/organizer/branding-for-event-venues-jason-gierl/

Whether launching a new brand or refreshing your identity, consistency is key. Extend branding across all touchpoints for maximum impact.

Jason explains why thoughtful branding is critical for promoters and venues to craft unforgettable attendee experiences.

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The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.

Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.

Learn more and connect at https://info.eventvesta.com/podcast/

Kristen Lau-Grover is Director of Marketing & PR for Hawaii Food & Wine Festival. The pacific islands' biggest food & wine festivals in it's 13th year.

Kristen shares insights about how she manages marketing and PR for such a big event with a very small event marketing team. She discusses using technology to be more efficient and some insightful strategies for influencer marketing for events.

Learn more: https://hawaiifoodandwinefestival.com/

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.

Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.

Learn more and connect at https://info.eventvesta.com/podcast/

Zack Jones is an artist turned event organizer in Malvern, Iowa. Malvern is a small town in southwest Iowa that puts on a variety of events that bring people to the town from surrounding cities.

In this episode, we talk to Zack and have him share some of the reasons he thinks events are important for rural small towns. He also shares his experience as an artist making events happen to promote his work and the work of other artists.

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.  Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.

Learn more and connect at https://info.eventvesta.com/podcast/

In this episode of the Event Promoter Podcast powered by Vesta, we have Francesca Sacerdoti. She is a long time promoter and live events extraordinaire. Francesca has a rich history of working in both the arts and music industry. Now she is working as the Assistant Director of The National Congress of Italian-Canadians. They put on a huge Italian festival in Quebec which draws around 500,000 attendees with live music, food, art, and other cultural experiences. 

Francesca also writes for some music publications reviewing concerts and independent musicians. She is also the Project Coordinator for the Sincop8ed Noize Foundation-- we interviewed Alessia Priolo who is the President of Sincop8ed Noize Foundation.

We have a great conversation about how to creatively frame up your events, title your events, and promote your events regardless of the scale of the built-in audience that those events have. 

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.  Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.  

Learn more and connect at https://info.eventvesta.com/podcast/

Lindsay Toussant Brown is the Executive Director at Omaha Sports Commission. Omaha Sports Commission is responsible over $377 million in economic impact for the Greater Omaha Metro Area. They coordinate sporting events such as the Olympic Swim Trials, FEI World Cup, TBT Basketball Tournament, and many more.

Lindsay got her start in college as an athlete herself. After helping out with events, she realized that she was good at coordinating these events and went for a degree in Sports Management. She has a special passion for creating unique experiences like holding a shot put event on the capitol lawn in Sacramento, California. 

Check out Omaha Sports Commission at: https://omahasports.org/

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.

Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.

Learn more and connect at https://info.eventvesta.com/podcast/

Alessia is an event and marketing professional with 8 years of experience in the industry.

She has an extensive portfolio of successful corporate and industry events in the public, private, and non-profit sectors within Canada and internationally.   Alessia is also the President of the Board of Canadian award-winning non-profit music organization, Sincop8ed Noize Foundation.

She has been involved in the planning, coordination and marketing of many in-person and virtual events, including workshops, conferences, galas, trade-shows, music festivals and more. Alessia is also a musician and instrumental/cinematic music composer.

Check out Sincop8ed Noize Foundation at: https://www.sincop8ednoize.org/

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.

Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.

Learn more and connect at https://info.eventvesta.com/podcast/