Everything Thought Leadership Everything Thought Leadership

Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale," which was a bestselling sales book from the Corporate Executive Board on how to win over customers -- by challenging them to think differently about their problem and how to solve it.

Today on Everything Thought Leadership, Brent and Bob Buday talk about lessons learned from that research. The accomplished author and researcher goes over how to navigate the often-messy process of thought leadership research, and he discusses his career post at CEB and Gartner, along with what comes next for him.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/

MIT Sloan Management Review is quite selective about the content it accepts, both articles and content proposals. If you want to be an influential thought leader who publishes in a prestigious magazine like MIT SMR, you need to understand its editorial review process.

When it comes to the editorial process, MIT SMR Editor-in-Chief Abbie Lundberg is a 40-year content publishing veteran who has seen and heard it all. She previously worked at Harvard Business Review’s Analytic Services unit and was Editor-in-Chief at CIO magazine.

She knows it isn’t enough to simply read and draw insights from the works of other authors. Writing stand-out articles and content proposals on strategic business management issues requires deeper thinking. Tune in as Abbie discusses how you can appeal to MIT Sloan Management Review’s editorial process, the magazine’s programmatic approach to thought leadership publishing, how it taps new and established sources of break-through thinking, its view on the role of generative AI tools, and more.

Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din.

On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/

Award-winning business author Chunka Mui is keenly focused on generative A.I.’s thought leadership impact and how innovation can be used to fight climate change and social issues. Among his influential books, he co-authored the late 1990s bestseller “Unleashing the Killer App: Digital Strategies for Market Dominance.” The Wall Street Journal named it one of the five best books on the business impact of the internet.

With five books and 25 years as a keynote speaker, Chunka is as savvy a thought leader as the innovations he covers. His most recent focus is on how to use innovative technologies to fight climate change and resolve societal issues. He has also been experimenting with generative A.I. as a tool for thought leadership dissemination.

Everything Thought Leadership host Bob Buday and Chunka have known each other for over 30 years, going back to when they both worked for CSC Index. Come February 23, the two thought leaders will reunite to discuss Chunka’s career, the biggest changes he has seen in the thought leadership profession, how business and thought leadership have been impacted by generative A.I., and how organizations can (and should!) use thought leadership to address social issues.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/

Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for the likes of Harvard Business Review, The New York Times, WIRED, American History and more. His books, which include "JUICE: The Creative Fuel that Drives World-Class Inventors" and "The Last Lone Inventor," have received rave reviews for their insightful breakdowns of legendary innovations, innovators, storytellers, and frameworks for business success. Beyond that, Evan has produced incredible documentaries and screenplays for the likes of Netflix, Showtime, and others.

He currently serves as a freelance research editor for InnoLead, a media company that focuses on innovation, strategy, and R&D. He is also seeking a home for his latest screenplay, a rom-com feature film on the climate crisis, called "Sea Changers".

Simply put, Evan is a thought leadership master-craftsman who's journey from recovering tech journalist, to book author, to management consultant storyteller, to filmmaker is a story in and of itself. A story he will tell on the next engaging episode of Everything Thought Leadership, coming February 5. In this not-to-be-missed episode, Evan will discuss his career journey, the importance of thought leadership books, and how to grow your thought leadership career.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/

Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank.

Anthony serves as Senior Research Director of Thought Leadership for the IBV. In this role, he heads a global team of industry experts, statisticians, economists, and analysts who deliver actionable, data-vetted articles and reports on trends across numerous industries, technologies and operational management issues.

Cindy, meanwhile, is the Chief Marketing Officer and Global Executive for the IBV and oversees its editorial, design, and user engagement. In her previous role at the Project Management Institute, she served as a high-profile author and speaker at TEDWomen workshops and global conferences in India, Mongolia, China, and other countries.

These two highly accomplished IBV leaders have joined Buday TLP’s Alan Alper on Everything Thought Leadership to discuss IBV’s data-driven approach to thought leadership, how thought leadership has evolved over time, IBV’s co-branded thought leadership initiatives with big names like SAP, and the future of thought leadership in the world of generative AI.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/