Ex-Amazon Ads Executive: “Sponsored Products: Table Stakes” - Guide to Amazon Ads, Part 2/4 What The Teck?

Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode… When it comes to the digital landscape, why do some products sell while others rarely receive traffic? It all comes down to visibility, especially on a vast marketplace like Amazon, where appearing on the first page is key. What's the secret to landing that coveted spot, and can sponsored products really make a difference?
According to ex-Amazon employee Nick Gezzar, sponsored products can make or break your sales, and developing a calculated strategy ensures consistent relevance. When capitalizing on this advertising strategy, prioritize your top-selling products to maximize sales and ROI. Additionally, Amazon’s search algorithm boosts high-rated products, so bidding on relevant keywords related to these products enhances visibility in search results. Your keyword strategy should be targeted toward your customers and contain related search terms from competitors.
In this episode of What The Teck?, Nick Gezzar of Gezzar Consulting LLC returns for the second installment of the sponsored product series. Nick explains why brands must dominate the first page of Amazon’s search results, how to bid on specific keywords, and how category searches can target customers with granularity.